All Episodes

June 26, 2025 13 mins

🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do Instead

Are you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature.

I walk through a real Google Ads account to show exactly:

✅ Where to find conversion lag
✅ How to understand time-delayed results
✅ What signals matter for long-term growth
✅ And why patience is your secret weapon when scaling Google Ads

If you're serious about scaling Google Ads the right way, this video will help you avoid premature decisions, optimize based on real data, and unlock your campaign’s full potential.

🔍 Whether you're a performance marketer or a founder running your own campaigns, this insight could save you thousands — and help you finally break through the plateau in scaling Google Ads.

📍 Chapters:
00:00 - The #1 Mistake in Google Ads
00:18 - What Is Conversion Lag?
01:02 - How to View Time-Delayed Conversions
01:51 - Why You Shouldn’t Judge Too Quickly
02:45 - Smart Strategy for Scaling Google Ads
03:20 - Measuring Efficacy in the Right Way
04:10 - Case Study: Media Buyer’s Mistake
05:00 - Key Metrics to Track During Scaling
06:05 - Final Advice for Long-Term Success

👉 Subscribe for more tips on performance marketing and scaling Google Ads effectively.
📩  Follow me on LinkedIn for daily tips on Google Ad Optimization, Meta Ads, and LinkedIn Ads, or to collaborate, send me a message here:  https://www.linkedin.com/in/arturmaclellan/

#ScalingGoogleAds #GoogleAdsTips #ConversionLag #PPCStrategy #PerformanceMarketing

Mark as Played

Advertise With Us

Popular Podcasts

NFL Daily with Gregg Rosenthal

NFL Daily with Gregg Rosenthal

Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.