Guest: Emir Atli, Chief Revenue Officer @ HockeyStack
What happens when cold outbound fails and you have no ad budget as a bootstrapped startup? You turn to LinkedIn and build in public. In this episode of Haamucast, Edward sits down with Emir Atli, whose consistent LinkedIn strategy helped land HockeyStack's first customers, fueled their growth to Series A, and now drives millions in monthly revenue—all through his personal profile.
You'll hear:
👻 Why Emir went from thinking LinkedIn was "cringe" to posting 5x per week (and how it landed their first 15 customers)
👻 The content mix that took him from 5,000 to 30,000 followers in just 8 months
👻 How he measures success beyond vanity metrics with a custom system tracking follower growth within their ICP
👻 Why his team obsesses over the "one big post" each week that will drive 80% of their reach
👻 The brutal truth about polarizing content—and why LinkedIn rewards comments over likes (even when posts get 200 comments but only 55 likes)
Bonus: Emir breaks down why deep technical dives flop for most people, and why "Yesterday I spoke to a CMO..." posts don't work anymore—plus the content sweet spot that's "deep enough but simple enough" to drive engagement.
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