From bankruptcy to building again – How Erica Rankin turned radical transparency into her superpower
Guest: Erica Rankin, Co-founder & CEO at Doozi
What happens when you share the unfiltered reality of entrepreneurship – including the failures?
You build a network that outlasts any single business. In this episode of Haamucast, Edward sits down with Erica Rankin, who went from shutting down her food company Bro Dough to launching travel app Doozi.
Erica breaks down how posting vulnerably about bankruptcy, failure, and the messy middle turned her personal brand into her most valuable asset.
You'll hear:
👻 Why Erica decided to "climb cringe mountain" and share her bankruptcy story in real time (not after her comeback)
👻 How her transparent LinkedIn content attracted investors, retailers, and even a free corporate lawyer worth $20K
👻 The mental health angle that most founders ignore – and why you can't compartmentalize your life as an entrepreneur
👻 Her "museum of failure at 30" post that went viral and created a safe space for others to share their losses
👻 How building in public helped her pivot from a failed CPG brand to a travel tech startup with a co-founder she met on Bumble BFF
Bonus: Erica reveals why the people calling your content "cringey" are the same ones who secretly wish they had your courage to post.
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