From Construction to 200K Followers: How Luke Matthews Built a Business by Breaking LinkedIn Rules

Guest: Luke Matthews, Founder @ The Wizard of Odd Marketing

What happens when you say what everyone else is thinking but no one dares to post? You get banned a dozen times and build a thriving business. 

In this episode of Haamucast, Edward sits down with Luke Matthews, who transformed from a construction worker with 33 LinkedIn connections into a content creator with nearly 200,000 followers by deliberately pushing boundaries and going against the grain.

You'll hear:

👻 Why Luke's transition from Instagram fashion blogging to LinkedIn required a complete content strategy flip (from curated visuals to unfiltered opinions)

👻 How his "say what everyone's thinking" approach earned him double-digit bans but also built his ghost writing agency's entire client base

👻 The major shift in LinkedIn strategy needed today versus 2020: "If I started again now, top-of-funnel content wouldn't work on LinkedIn anymore"

👻 Why he measures success through quality comments and DMs instead of vanity metrics (and how he's scaled back from posting 3x daily to 2-3x weekly)

👻 The unexpected connection between sobriety and AI adoption: "I used booze to help me write better and at scale when I quit, I couldn't write anymore"

Bonus: Luke reveals why evening posts attract higher-quality leads than morning content: "When you post later in the day, you tend to attract that like-minded person who's putting in extra time, obsessively chasing a goal."