Guest: Samuli, Co-founder at Haamu
What happens when a prominent journalist calls your startup a "bad idea" on LinkedIn?
You accidentally create the best marketing campaign of your career. In this episode of Haamucast, Edward sits down with co-founder Samuli to unpack how a scathing LinkedIn post about ghostwriting turned into Haamu's biggest PR moment – and sparked a Finland-wide debate about authenticity in the process.
You'll hear:👻 How one journalist's rant about ghostwriting backfired and generated 100+ supportive DMs👻 Why PayPal is hiring a "Head of CEO Social Content" for up to $190k (spoiler: this isn't new)👻 The mental rollercoaster of going from panic to celebration in 24 hours👻 Why writing for your own LinkedIn vs. writing for clients requires completely different skills👻 How to turn polarization into your competitive advantage (even when it hurts at first)
Bonus: Samuli shares why building something people hate is better than building something that's just "okay" – and how authenticity became their accidental differentiator in the ghostwriting debate.
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