November 7, 2025 • 21 mins
Peakzi Podcast: Home Services Success Stories: What does it take to earn a city’s trust for a century? We sit down with Bell Plumbing CEO Tom Teynor to explore how a consultative approach, union-trained technicians, and smart tech adoption turned a family business into Denver’s go-to partner for safety, comfort, and efficiency at home. From the 101-year-old client whose family has called Bell for 70 years to the plumber customers request by name, this story is about relationships built one honest option at a time.
Tom shares why Bell sets a high bar for hiring—licensed, union-trained, minimum five years experience—and how that elevates diagnostics, reduces callbacks, and protects homeowners’ biggest investment. We unpack core values like excellence, integrity, and service, and how leadership models them daily by taking customer calls and offering second opinions. Then we dig into the modernization that keeps Bell relevant: online scheduling, text updates, digital paperwork, and after-hours accessibility designed for speed and clarity when the heat fails or the water heater quits.
We also spotlight specialized services that many competitors avoid, including complex boiler repair, backflow testing, and Tesla-certified EV charger and Powerwall installs. With rising interest in smart homes and backup power—and increasing strain on the grid—Bell leans into training and certification to meet demand without abandoning its core. Finally, Tom explains how Peakzi's AI-driven discovery helps the right homeowners find Bell faster, with transparent credentials, warranties, and reviews that cut through noise and anxiety.
If you care about practical home performance, transparent choices, and work done right the first time, you’ll come away with a clear playbook for vetting contractors and a renewed appreciation for tradespeople who treat service as a craft. Subscribe, share with a homeowner who needs a trusted pro, and leave a review to help more listeners find stories that put integrity back at the center of home services.
Bell Plumbing, Heating, Cooling & Electrical
Aurora, CO
https://ai.callwisler.com/contact
Peakzi Podcast: Home Services Success Stories
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker (00:00):
Welcome to the Home Services Success Stories podcast
powered by Peakzi, the numberone AI platform for growing your
home services business.
And on the show today, we haveTom Teynor, who is the CEO and
owner at Bell Plumbing.
Tom, welcome to the show.
How are you?
I'm glad to be here.
I'm doing well.
Thanks for having me.
(00:20):
Absolutely.
Did I pronounce your last namecorrectly?
Is that right?
Speaker 1 (00:23):
It's Teynor, but you got really close.
Speaker (00:25):
Okay, very close.
So I'm Teynor, owner and CEO atBell Plumbing.
It's great to have you on.
So uh so, Tom, let's kind ofjump right in and start sharing
a bit more about your story.
So, first off, uh, congrats onBell about to celebrate its
hundredth year in serving theDenver area.
Is that right?
That's correct.
That's amazing.
(00:46):
So share a bit about Bell andreally what do you attribute to
your track record of excellence?
Speaker 1 (00:53):
Well, we're really excited about that.
This is our hundredth year.
We are rounding the corner toum actually having completed our
hundredth year, which isamazing.
Uh, the the organizationstarted off uh in Denver in
1926, and it's been responsiblefor some really big firsts in
Denver.
For example, uh, we were thefirst organization to bring in a
(01:16):
garbage disposal, believe it ornot, to the Denver market.
And um, the business wentthrough four generations of
family ownership.
So it was owned by uh the Bellfamily for a period of time.
Um, we're now still locallyowned.
And um, I think our our successhas really been driven off of
the fact that we just have areal, we have a strong
(01:38):
commitment to serving ourcustomers.
We are very focused onexcellence, and we think that
that's a part that you knowseparates us maybe from some of
the other organizations um inthe metro area.
Speaker (01:51):
So I know the trust, as you mentioned, is a really big
thing.
And especially when it comes tohome services, you are
entrusted with people's likemost prized asset, which is
their home.
So, what are some things thatBell does specifically to build
that trust with customers?
Speaker 1 (02:06):
Well, I wish that I could tell you absolutely
everything we do because thelist is long and we really do
focus on this.
But I can tell you justanecdotally, just a quick story.
I received a call from a womanwho is 101 years old and she's
been doing business with Bell,she said, for 70 years.
And that was a um agenerational uh value that she'd
(02:29):
sort of helped her familyactually work into trusting
Belle as well.
So three generations of herfamily have come back and worked
with Bell because we built sucha strong relationship and
trust.
And that's just one example ofmany uh in our organization.
But one of the reasons that Ithink customers trust us is
because we have a real verystrong focus on being
(02:50):
consultative.
When you think about the worldtoday, there are individuals
that are um they have expertiseand help that they get guidance
on, whether it be spiritual,whether it be health, whether it
be for their financial fortheir finances, right?
But who helps you with arguablyone of your best and largest
investments?
(03:11):
Uh, your home, right?
It's a place you live andinteract in every day.
And we really focus on helpingour technicians provide really
strong guidance to diagnosethings really well and then give
customers options and allowthem to make the choice that's
best for them.
If someone has a furnace, forexample, that's 12 years old and
starting to falter, somehomeowners that live in the home
(03:34):
on a regular basis would chooseto repair that unit.
Others who maybe are splittingtime between Phoenix and Denver,
they might decide, you knowwhat, I don't want this to break
down when I'm at my uh winterhome in Phoenix.
I just want to go ahead and getthis replaced.
And we're not gonna judge eachhomeowner has their own needs,
and we want to make sure thatwe're gonna serve their needs,
(03:56):
not you know, try to push oneagenda or another.
And I think that's one of thebig differentiators for us in
the Denver market between someof the other service providers.
Speaker (04:05):
So it really is understanding the needs of the
customer, meeting them wherethey are, not trying to be sort
of what's nice fits all, butreally servicing the needs of
the customer through aconsultative approach.
Speaker 1 (04:16):
Very consultative.
It's driven by the customer.
And I think they trust usbecause we're able to give them
all their different options.
And there are times where maybeuh another organization might
come in and suggest a very largerepair where we're able to get
things up and running and umdefer or delay that uh larger
expense for another time andreally give the homeowner that
(04:38):
option.
And I think they get verycomfortable uh with our
technicians.
Matter of fact, um, this monthwe have a technician, a plumber
that's worked with us for 30years.
He's retiring now finally.
And um, it's interestingbecause we have so many
customers that request him.
They've built a relationshipwith Jim specifically over that
time period.
And so, you know, the fact thatwe have some longevity with our
(05:01):
employees and we take thisconsultative approach, I think
homeowners just get comfortableand they understand that while
we might um be slightly moreexpensive, the value that
they're receiving um is justtremendous.
And they they learn to reallyjust trust the guidance we
provide.
Speaker (05:17):
And also, I know a thing that is is a is a unique
aspect of Bell is like thebenchmark for your technicians.
From what I understand, umthey're individually licensed,
union trained, have a minimum offive years experience.
So, how how do you go aboutattracting that caliber of
talent?
Speaker 1 (05:34):
Well, one of the things that um we really focus
on is the training, theeducation, um, and making sure
that we attract highly qualifiedtechnicians.
Um we are really focused onmaking sure that that diagnosis
and that uh the analysis ofwhatever the situation is in the
customer's home is done reallywell.
(05:56):
And we find that um those thathave been in the market have had
the experience, are going to bebest at doing that.
And so as a union-basedcontractor, we're actually one
of the only union contractorsthat serve the residential
market in the Denver metro area.
We really have a very stronggroup of individuals.
And so um, you know, we offervery competitive uh benefits and
(06:18):
pay.
Um, the way that we approach uhour hiring practices in part is
based off of our values.
And uh we find that techniciansare really interested in coming
over to Bell and really tryingto find a home that they can be
at for the rest of their career.
And that really adds a lot ofvalue and team camaraderie and a
(06:38):
strong focus and service valueset with each one of our
technicians.
And so that is a that's a bigpart of what we offer to uh to
our uh homeowners.
Um, you know, we're not goingto put a you know second-year
apprentice on an HVAC installjob as an example.
We're going to have a licensed,minimum five years experience
(07:01):
journeyman HVAC technician,along with that implementation
of that new HVAC equipment.
And I think that provides justa lot of confidence to our to
our customers at the end of theday.
Speaker (07:13):
You you talked a bit about values.
What are some of those corevalues that you think Bell is
known for sticking to and alsoattracting the right folks, the
right talent to match thosevalues?
What are some of those?
Speaker 1 (07:24):
Sure.
Well, we definitely are focusedon excellence, right?
We really focus on trying tomake sure that all of the work
we're doing is really benefitingour customers.
We try to try to get rid of anywork that doesn't add any value
to our customers.
And so that excellence combinedwith high integrity, right?
One of the things that uh Ipreach on a regular basis with
(07:48):
our technicians is that wereally try to optimize the right
solution for the customer.
We're not going to sellsomething to someone that they
don't need, nor are we going toleave out options that a
customer might choose.
And so that value of it isabout the customer, it's about
our excellence and our integritybecause that's the most
(08:11):
important thing.
We are in the service business.
And the way that the managementteam here treats our employees
is largely the way that ouremployees are going to then work
with our customers.
And we have a real strongfeeling with that.
I speak with customers onalmost a daily basis.
I get a good sense of what'shappening in the market.
I resolve issues.
And I use those connections asa way to demonstrate that
(08:35):
throughout this entire business,we are in the service business
and we're there to serve ourcustomers.
And I think it's thatintegrity, the excellence, the
focus on service, and that um,you know, high quality
professionalism are all valuesthat really help uh our
customers at the end of the daysolve their challenges.
Speaker (08:56):
And I think what's great is that you have a track
record that is easy to point toand back up all those things
that you said.
100 years, how many businessesthat you know are a hundred
years old?
That is a true rarity withinthe marketplace, particularly in
home services.
Speaker 1 (09:12):
It's it absolutely is.
And even going through fourgenerations of family ownership,
you know, um, when I got myMBA, I had the opportunity to
learn with a very impressive umprofessor at my school.
And one of the things wediscussed is the fact that by
the fourth generation of afamily-run business, generally
the success rate is quite low.
And I think that the valuesthat were instilled from one
(09:36):
generation to another thatfrankly persist today is a real
testament to the fact that wefound a recipe that works, that
consumers enjoy and appreciate.
And I think the other componentthat we've really leaned into
in the last five years is we'vereally taken the business into
the um into the like thetechnology age.
And so we're leaning into theability, for example, to book
(10:00):
online, um, to make sure thatyou know consumers are receiving
text messages, letting themknow that an appointment's
coming up, um, giving themoptions to reach out to us after
hours and and sort of handlethings in a way that's just much
more efficient, right?
All of all of our paperwork andeverything is digital these
days, which just drives so muchefficiency and makes it a lot
(10:21):
easier uh for our customers asthey move through a transaction.
Speaker (10:25):
So really enhancing the way that you do business, touch
to the customer, the entireexperience end-to-end.
Um, I think that's reallygreat.
Um, I also know that Bell doessome services that are even
unique amongst home services,like boiler repair, backflow
testing, Tesla Powerallinstallation.
Speak to a bit about some ofthose services.
Speaker 1 (10:46):
Well, one of the things we want to make sure is
uh that we provide is a breadthof um, you know, a breadth, we
want to be able to handle eachof the uh different systems
within a customer's home.
And as consumers continue toaccelerate their um their need
and their interest in smarthomes as an example or backups,
(11:08):
uh, you know, a Tesla Powerwallor other backup generator
situation is becomingincreasingly important as grid
reliability starts to struggle abit.
You know, here in Colorado, wesee um Excel during very windy
days as an example, starting tohave rolling um uh you know
service disconnections to avoidfires and other things that can
(11:31):
happen.
And so we're we're gettingdemand from consumers.
We're seeing demand for thingslike those powerwalls.
And we want to make sure thatwe are educated, we're now
certified with Tesla for EVchargers, for their power walls.
We want to make sure that umwe're there for customers um
based on the evolving andchanging needs.
Now, the other interestingthing that's emerged is that um
(11:53):
boiler repair is actually verycomplicated.
There's uh definitely anexpertise.
It's both an art and a science.
And we have some of the bestboiler techs in the Denver area.
Um other companies have chosento get out of it because it is
difficult to maintain strongexpertise.
Journeymen with five years'experience that have been
working on boilers for a longtime.
That can be a real challenge.
(12:13):
And so some companies havesaid, you know what, we're gonna
step away from the boilerrepair to the point where we
receive leads and actually wehave others home services
businesses referring customersto us for boiler repair as an
example.
And so we want to help ourcustomers really achieve a
couple things.
We want them to be super safein their home.
If they want really good waterquality, they want to make sure
(12:37):
that the air quality in theirhome is strong, we can help them
with that.
But we also want to help themautomate if that's something
that's important to them.
And I think that these are somethings that have started to
really emerge over the last, youknow, 15 years.
And we've seen a uh, you know,certainly an uh an accelerated
um movement towards those itemshere in the last five years.
Speaker (12:57):
Any other exciting services that you see based on
trends within the market thatBell planes to get into?
Speaker 1 (13:03):
You know, we are really focused in on our core.
I think it would be it's reallyeasy in the home services
business to sort of say, geez,there's so much opportunity to,
you know, to move into homeautomation or to move into
garage door repair or start toyou know expand kind of beyond
what that core is.
And I think what we're reallyfocused on is being consultative
on the major systems, thereally key core infrastructure
(13:28):
components within a consumer'shome.
And we want to do that reallywell.
We want to offer the energyefficiency if they want it.
We want to make sure that thosesystems are uh that we are the
go-to source for each one ofthose systems.
Speaker (13:40):
Makes sense.
Makes sense.
Okay.
So, so Tom, you are a customerof Peakzi.
And this podcast, of course, isbrought to you by Peakzi.
So, what has been yourexperience working with Peaksy
and their team?
Speaker 1 (13:51):
It's been great.
You know, we really haveappreciated uh the connection.
It gives us insight.
You know, we talked aboutstarting to lean into technology
more so that um we can providethe best opportunity and the
best services.
And so, you know, I thinkhomeowners generally are um they
increasingly expecttransparency.
They want a quick response,they want to find their um a
(14:16):
solution to their problem veryquickly.
And and with trustworthyproviders, there's you know, a
hundred home service providersin the Denver area.
How do you sort of you know digthrough all of that and find
the right relationship that'sgonna work for you as a
homeowner that can be feeloverwhelming, especially when
you have no hot water or it'sthe middle of winter and your
(14:37):
heat's out?
And so, you know, I think withPeaksy, you know, which I think
has this sort of AI-drivendiscovery, I think homeowners
who are good fit for Bellquickly can get matched with us.
Um, it helps them avoid havingto shift, you know, kind of sift
through all these generic listthings and like review read
reviews.
And, you know, any home servicebusiness, unfortunately, is not
(14:58):
going to be able to 100%completely satisfy every
customer.
And trying to dig throughreviews can be kind of
overwhelming and kind of achallenge, right?
And I think that this reallyhelps us enable the ability to
kind of surface reviews and showour credentials, show that
we're licensed, that we've beenin the business for 100 years.
Um, we have that staying powerand that longevity, and we're
(15:20):
obviously doing something right.
Um, being able to demonstratethat we have service guarantees
and show that up front justgives homeowners a better
opportunity to vet, gettransparent pricing, understand
what our warranties are, andreally understand why we're
different than maybe the otherservice providers that are out
in the marketplace today.
Speaker (15:38):
Gotcha.
What would you say has been themost measurable outcome for the
business after since using PTC?
Speaker 1 (15:46):
You know, it's probably a better question for
my, you know, for my marketingdepartment at the end of the
day.
But, you know, we are veryfocused on um trying to make
sure we can provide, because webelieve we deliver such a
superior and more significantservice than our competitors.
We really think that um our ourobjective is to make sure that
everybody in the Denver areaknows this.
(16:07):
And for us, the generalawareness, that transparency and
that speed to uh for customersto make decisions really is a
driver for us in terms of why wechose uh Peakzi as a platform.
Speaker (16:19):
Gotcha.
Okay.
So kind of like what youmentioned earlier, you adapt
technology based on how betteryou can serve your customers?
Where are they searching forinformation?
And this is another tool inyour toolkit when it comes to
implementing that.
So that makes a lot of sense.
So um, so okay.
Well, Tom, we're we're gettingclose to land the plane here.
You you have a tremendous trackrecord of success with Bell.
(16:41):
Been around for 100 years.
So, what is your vision for thecompany?
Speaker 1 (16:46):
You know, the vision for the company, honestly, is to
continue to grow and expand.
I mean, we are continuing tosee um Denver homeowners, you
know, move from one home toanother.
They want to make sure thatwe're gonna be there to help
service and provide them withum, you know, that that next
solution.
And, you know, our vision isthat we are a community asset.
(17:06):
We believe that we're going tobe here for another hundred
years.
We're gonna continue to adopttechnologies, we're gonna
continue to maintain the valuesand that combination of meeting
our customers where they are byadopting technology while
maintaining the values thatwe've always offered has been a
winning formula.
And the vision for thisorganization is to continue to
(17:27):
build relationships, enduringrelationships that frankly
transcend generations.
We hope that parents areintroducing their kids as they
become homeowners to Bell andpossibly even introducing their
kids as we as they uh their kidslook for uh jobs.
You know, the trades haveincreasingly become a great
(17:48):
place, especially with theemergence of AI, uh, for a lot
of um, you know, the youngergeneration as they look at their
options, um, they're they'reincreasingly coming to uh to
Bell.
So we see ourselves as a strongcommunity player, both in terms
of employment within this uhthe you know, the Denver metro
area, meeting our customers withand uh solving their issues and
(18:12):
uh meeting them where they needto be met uh to solve their
their challenges, and justcontinuing to deliver the strong
uh service and um building uhtrusting relationships that
endure.
So um, you know, we I think areare pretty focused on our
customer and we let ourcustomers kind of tell us what
they need.
Speaker (18:33):
I love that.
I think that's a very inspiringfor vision for the future
indeed.
So well, well, Tom, close usout.
Anything else you'd like toshare about Bell?
Speaker 1 (18:41):
You know, we um one of the things I'd like to share
is I I just want to say, youknow, uh thank you to the
customers that have worked withBell over the last hundred of
years, a hundred years.
We're only here because ourcustomers choose to call us on a
daily basis.
And um, you know, for me, thatmeans everything, right?
I got into the service businessbecause I think service and
(19:03):
serving others is, you know,truly one of life's gifts and
truly transforms not just, youknow, me as an individual, but I
think this entire organization.
And I think that, you know,given everything going on in the
world today, that it's an it'sa small way to demonstrate, you
know, how we can all um worktogether to make our current
(19:24):
environment just a better placefor everybody to be in.
And that's that's what we'regonna be focused on.
And so I just want to thank ourcustomers for trusting us um
and you know, certainly, youknow, extend my uh, you know, uh
heartfelt thanks, but also apromise that we're gonna
continue to deliver on thevalues uh that we've delivered
on in the past.
Speaker (19:44):
And I think that's a terrific message for your
customers indeed.
So, well, Tom, tell us all howto connect with you.
What's your social, what's yourwebsite, plug all that.
Speaker 1 (19:53):
Sure.
Well, we're certainly acrossall the socials, without a
doubt.
Best ways to get a hold of us,you can text us.
You can go to uhbellplumbing.com.
There's a schedule, but um ascheduling link right in the
upper right hand corner.
You can certainly give us acall.
Um, you can reach us at uh 300750 or I'm sorry, 303-757-5661.
(20:16):
And um, we're available, youknow, really to answer calls and
help customers at any point intime.
One of the things that I alsooffer to our customers, if
somebody wants a second opinionor they've heard something that
they're just not quite sure of,um, I talk with customers all
the time.
I give my cell phone outregularly.
I get calls saying, hey, I justgot this quote.
(20:36):
I'm just not sure what to do.
We talk it through, and for onereason or another, it might
make sense for them uh to take adifferent pathway.
But a lot of times, um, youknow, they that extra help uh
makes it feel like they havesomebody in the business that
can sort of help them out.
Speaker (20:51):
Wow.
Well, you certainly do liveyour values and even super
accessible being the owner andCEO of the company.
So I think that's great.
Well, Tom, thank you so muchfor sharing your story and
everything about Bell today.
This has been uh a reallywonderful conversation.
I appreciate your time.
Speaker 1 (21:05):
Thank you so much.
It's been great talking withyou.
Speaker (21:07):
And everyone, that's it for today's episode.
So thanks for tuning in, andwe'll see you next time on the
Home Services Success Storiespodcast powered by Peakzi, the
number one AI platform forgrowing your home services
business.
Welcome to the Home Services Success Stories podcast
powered by Peakzi, the numberone AI platform for growing your
home services business.
And on the show today, we haveTom Teynor, who is the CEO and
owner at Bell Plumbing.
Tom, welcome to the show.
How are you?
I'm glad to be here.
I'm doing well.
Thanks for having me.
(00:20):
Absolutely.
Did I pronounce your last namecorrectly?
Is that right?
Speaker 1 (00:23):
It's Teynor, but you got really close.
Speaker (00:25):
Okay, very close.
So I'm Teynor, owner and CEO atBell Plumbing.
It's great to have you on.
So uh so, Tom, let's kind ofjump right in and start sharing
a bit more about your story.
So, first off, uh, congrats onBell about to celebrate its
hundredth year in serving theDenver area.
Is that right?
That's correct.
That's amazing.
(00:46):
So share a bit about Bell andreally what do you attribute to
your track record of excellence?
Speaker 1 (00:53):
Well, we're really excited about that.
This is our hundredth year.
We are rounding the corner toum actually having completed our
hundredth year, which isamazing.
Uh, the the organizationstarted off uh in Denver in
1926, and it's been responsiblefor some really big firsts in
Denver.
For example, uh, we were thefirst organization to bring in a
(01:16):
garbage disposal, believe it ornot, to the Denver market.
And um, the business wentthrough four generations of
family ownership.
So it was owned by uh the Bellfamily for a period of time.
Um, we're now still locallyowned.
And um, I think our our successhas really been driven off of
the fact that we just have areal, we have a strong
(01:38):
commitment to serving ourcustomers.
We are very focused onexcellence, and we think that
that's a part that you knowseparates us maybe from some of
the other organizations um inthe metro area.
Speaker (01:51):
So I know the trust, as you mentioned, is a really big
thing.
And especially when it comes tohome services, you are
entrusted with people's likemost prized asset, which is
their home.
So, what are some things thatBell does specifically to build
that trust with customers?
Speaker 1 (02:06):
Well, I wish that I could tell you absolutely
everything we do because thelist is long and we really do
focus on this.
But I can tell you justanecdotally, just a quick story.
I received a call from a womanwho is 101 years old and she's
been doing business with Bell,she said, for 70 years.
And that was a um agenerational uh value that she'd
(02:29):
sort of helped her familyactually work into trusting
Belle as well.
So three generations of herfamily have come back and worked
with Bell because we built sucha strong relationship and
trust.
And that's just one example ofmany uh in our organization.
But one of the reasons that Ithink customers trust us is
because we have a real verystrong focus on being
(02:50):
consultative.
When you think about the worldtoday, there are individuals
that are um they have expertiseand help that they get guidance
on, whether it be spiritual,whether it be health, whether it
be for their financial fortheir finances, right?
But who helps you with arguablyone of your best and largest
investments?
(03:11):
Uh, your home, right?
It's a place you live andinteract in every day.
And we really focus on helpingour technicians provide really
strong guidance to diagnosethings really well and then give
customers options and allowthem to make the choice that's
best for them.
If someone has a furnace, forexample, that's 12 years old and
starting to falter, somehomeowners that live in the home
(03:34):
on a regular basis would chooseto repair that unit.
Others who maybe are splittingtime between Phoenix and Denver,
they might decide, you knowwhat, I don't want this to break
down when I'm at my uh winterhome in Phoenix.
I just want to go ahead and getthis replaced.
And we're not gonna judge eachhomeowner has their own needs,
and we want to make sure thatwe're gonna serve their needs,
(03:56):
not you know, try to push oneagenda or another.
And I think that's one of thebig differentiators for us in
the Denver market between someof the other service providers.
Speaker (04:05):
So it really is understanding the needs of the
customer, meeting them wherethey are, not trying to be sort
of what's nice fits all, butreally servicing the needs of
the customer through aconsultative approach.
Speaker 1 (04:16):
Very consultative.
It's driven by the customer.
And I think they trust usbecause we're able to give them
all their different options.
And there are times where maybeuh another organization might
come in and suggest a very largerepair where we're able to get
things up and running and umdefer or delay that uh larger
expense for another time andreally give the homeowner that
(04:38):
option.
And I think they get verycomfortable uh with our
technicians.
Matter of fact, um, this monthwe have a technician, a plumber
that's worked with us for 30years.
He's retiring now finally.
And um, it's interestingbecause we have so many
customers that request him.
They've built a relationshipwith Jim specifically over that
time period.
And so, you know, the fact thatwe have some longevity with our
(05:01):
employees and we take thisconsultative approach, I think
homeowners just get comfortableand they understand that while
we might um be slightly moreexpensive, the value that
they're receiving um is justtremendous.
And they they learn to reallyjust trust the guidance we
provide.
Speaker (05:17):
And also, I know a thing that is is a is a unique
aspect of Bell is like thebenchmark for your technicians.
From what I understand, umthey're individually licensed,
union trained, have a minimum offive years experience.
So, how how do you go aboutattracting that caliber of
talent?
Speaker 1 (05:34):
Well, one of the things that um we really focus
on is the training, theeducation, um, and making sure
that we attract highly qualifiedtechnicians.
Um we are really focused onmaking sure that that diagnosis
and that uh the analysis ofwhatever the situation is in the
customer's home is done reallywell.
(05:56):
And we find that um those thathave been in the market have had
the experience, are going to bebest at doing that.
And so as a union-basedcontractor, we're actually one
of the only union contractorsthat serve the residential
market in the Denver metro area.
We really have a very stronggroup of individuals.
And so um, you know, we offervery competitive uh benefits and
(06:18):
pay.
Um, the way that we approach uhour hiring practices in part is
based off of our values.
And uh we find that techniciansare really interested in coming
over to Bell and really tryingto find a home that they can be
at for the rest of their career.
And that really adds a lot ofvalue and team camaraderie and a
(06:38):
strong focus and service valueset with each one of our
technicians.
And so that is a that's a bigpart of what we offer to uh to
our uh homeowners.
Um, you know, we're not goingto put a you know second-year
apprentice on an HVAC installjob as an example.
We're going to have a licensed,minimum five years experience
(07:01):
journeyman HVAC technician,along with that implementation
of that new HVAC equipment.
And I think that provides justa lot of confidence to our to
our customers at the end of theday.
Speaker (07:13):
You you talked a bit about values.
What are some of those corevalues that you think Bell is
known for sticking to and alsoattracting the right folks, the
right talent to match thosevalues?
What are some of those?
Speaker 1 (07:24):
Sure.
Well, we definitely are focusedon excellence, right?
We really focus on trying tomake sure that all of the work
we're doing is really benefitingour customers.
We try to try to get rid of anywork that doesn't add any value
to our customers.
And so that excellence combinedwith high integrity, right?
One of the things that uh Ipreach on a regular basis with
(07:48):
our technicians is that wereally try to optimize the right
solution for the customer.
We're not going to sellsomething to someone that they
don't need, nor are we going toleave out options that a
customer might choose.
And so that value of it isabout the customer, it's about
our excellence and our integritybecause that's the most
(08:11):
important thing.
We are in the service business.
And the way that the managementteam here treats our employees
is largely the way that ouremployees are going to then work
with our customers.
And we have a real strongfeeling with that.
I speak with customers onalmost a daily basis.
I get a good sense of what'shappening in the market.
I resolve issues.
And I use those connections asa way to demonstrate that
(08:35):
throughout this entire business,we are in the service business
and we're there to serve ourcustomers.
And I think it's thatintegrity, the excellence, the
focus on service, and that um,you know, high quality
professionalism are all valuesthat really help uh our
customers at the end of the daysolve their challenges.
Speaker (08:56):
And I think what's great is that you have a track
record that is easy to point toand back up all those things
that you said.
100 years, how many businessesthat you know are a hundred
years old?
That is a true rarity withinthe marketplace, particularly in
home services.
Speaker 1 (09:12):
It's it absolutely is.
And even going through fourgenerations of family ownership,
you know, um, when I got myMBA, I had the opportunity to
learn with a very impressive umprofessor at my school.
And one of the things wediscussed is the fact that by
the fourth generation of afamily-run business, generally
the success rate is quite low.
And I think that the valuesthat were instilled from one
(09:36):
generation to another thatfrankly persist today is a real
testament to the fact that wefound a recipe that works, that
consumers enjoy and appreciate.
And I think the other componentthat we've really leaned into
in the last five years is we'vereally taken the business into
the um into the like thetechnology age.
And so we're leaning into theability, for example, to book
(10:00):
online, um, to make sure thatyou know consumers are receiving
text messages, letting themknow that an appointment's
coming up, um, giving themoptions to reach out to us after
hours and and sort of handlethings in a way that's just much
more efficient, right?
All of all of our paperwork andeverything is digital these
days, which just drives so muchefficiency and makes it a lot
(10:21):
easier uh for our customers asthey move through a transaction.
Speaker (10:25):
So really enhancing the way that you do business, touch
to the customer, the entireexperience end-to-end.
Um, I think that's reallygreat.
Um, I also know that Bell doessome services that are even
unique amongst home services,like boiler repair, backflow
testing, Tesla Powerallinstallation.
Speak to a bit about some ofthose services.
Speaker 1 (10:46):
Well, one of the things we want to make sure is
uh that we provide is a breadthof um, you know, a breadth, we
want to be able to handle eachof the uh different systems
within a customer's home.
And as consumers continue toaccelerate their um their need
and their interest in smarthomes as an example or backups,
(11:08):
uh, you know, a Tesla Powerwallor other backup generator
situation is becomingincreasingly important as grid
reliability starts to struggle abit.
You know, here in Colorado, wesee um Excel during very windy
days as an example, starting tohave rolling um uh you know
service disconnections to avoidfires and other things that can
(11:31):
happen.
And so we're we're gettingdemand from consumers.
We're seeing demand for thingslike those powerwalls.
And we want to make sure thatwe are educated, we're now
certified with Tesla for EVchargers, for their power walls.
We want to make sure that umwe're there for customers um
based on the evolving andchanging needs.
Now, the other interestingthing that's emerged is that um
(11:53):
boiler repair is actually verycomplicated.
There's uh definitely anexpertise.
It's both an art and a science.
And we have some of the bestboiler techs in the Denver area.
Um other companies have chosento get out of it because it is
difficult to maintain strongexpertise.
Journeymen with five years'experience that have been
working on boilers for a longtime.
That can be a real challenge.
(12:13):
And so some companies havesaid, you know what, we're gonna
step away from the boilerrepair to the point where we
receive leads and actually wehave others home services
businesses referring customersto us for boiler repair as an
example.
And so we want to help ourcustomers really achieve a
couple things.
We want them to be super safein their home.
If they want really good waterquality, they want to make sure
(12:37):
that the air quality in theirhome is strong, we can help them
with that.
But we also want to help themautomate if that's something
that's important to them.
And I think that these are somethings that have started to
really emerge over the last, youknow, 15 years.
And we've seen a uh, you know,certainly an uh an accelerated
um movement towards those itemshere in the last five years.
Speaker (12:57):
Any other exciting services that you see based on
trends within the market thatBell planes to get into?
Speaker 1 (13:03):
You know, we are really focused in on our core.
I think it would be it's reallyeasy in the home services
business to sort of say, geez,there's so much opportunity to,
you know, to move into homeautomation or to move into
garage door repair or start toyou know expand kind of beyond
what that core is.
And I think what we're reallyfocused on is being consultative
on the major systems, thereally key core infrastructure
(13:28):
components within a consumer'shome.
And we want to do that reallywell.
We want to offer the energyefficiency if they want it.
We want to make sure that thosesystems are uh that we are the
go-to source for each one ofthose systems.
Speaker (13:40):
Makes sense.
Makes sense.
Okay.
So, so Tom, you are a customerof Peakzi.
And this podcast, of course, isbrought to you by Peakzi.
So, what has been yourexperience working with Peaksy
and their team?
Speaker 1 (13:51):
It's been great.
You know, we really haveappreciated uh the connection.
It gives us insight.
You know, we talked aboutstarting to lean into technology
more so that um we can providethe best opportunity and the
best services.
And so, you know, I thinkhomeowners generally are um they
increasingly expecttransparency.
They want a quick response,they want to find their um a
(14:16):
solution to their problem veryquickly.
And and with trustworthyproviders, there's you know, a
hundred home service providersin the Denver area.
How do you sort of you know digthrough all of that and find
the right relationship that'sgonna work for you as a
homeowner that can be feeloverwhelming, especially when
you have no hot water or it'sthe middle of winter and your
(14:37):
heat's out?
And so, you know, I think withPeaksy, you know, which I think
has this sort of AI-drivendiscovery, I think homeowners
who are good fit for Bellquickly can get matched with us.
Um, it helps them avoid havingto shift, you know, kind of sift
through all these generic listthings and like review read
reviews.
And, you know, any home servicebusiness, unfortunately, is not
(14:58):
going to be able to 100%completely satisfy every
customer.
And trying to dig throughreviews can be kind of
overwhelming and kind of achallenge, right?
And I think that this reallyhelps us enable the ability to
kind of surface reviews and showour credentials, show that
we're licensed, that we've beenin the business for 100 years.
Um, we have that staying powerand that longevity, and we're
(15:20):
obviously doing something right.
Um, being able to demonstratethat we have service guarantees
and show that up front justgives homeowners a better
opportunity to vet, gettransparent pricing, understand
what our warranties are, andreally understand why we're
different than maybe the otherservice providers that are out
in the marketplace today.
Speaker (15:38):
Gotcha.
What would you say has been themost measurable outcome for the
business after since using PTC?
Speaker 1 (15:46):
You know, it's probably a better question for
my, you know, for my marketingdepartment at the end of the
day.
But, you know, we are veryfocused on um trying to make
sure we can provide, because webelieve we deliver such a
superior and more significantservice than our competitors.
We really think that um our ourobjective is to make sure that
everybody in the Denver areaknows this.
(16:07):
And for us, the generalawareness, that transparency and
that speed to uh for customersto make decisions really is a
driver for us in terms of why wechose uh Peakzi as a platform.
Speaker (16:19):
Gotcha.
Okay.
So kind of like what youmentioned earlier, you adapt
technology based on how betteryou can serve your customers?
Where are they searching forinformation?
And this is another tool inyour toolkit when it comes to
implementing that.
So that makes a lot of sense.
So um, so okay.
Well, Tom, we're we're gettingclose to land the plane here.
You you have a tremendous trackrecord of success with Bell.
(16:41):
Been around for 100 years.
So, what is your vision for thecompany?
Speaker 1 (16:46):
You know, the vision for the company, honestly, is to
continue to grow and expand.
I mean, we are continuing tosee um Denver homeowners, you
know, move from one home toanother.
They want to make sure thatwe're gonna be there to help
service and provide them withum, you know, that that next
solution.
And, you know, our vision isthat we are a community asset.
(17:06):
We believe that we're going tobe here for another hundred
years.
We're gonna continue to adopttechnologies, we're gonna
continue to maintain the valuesand that combination of meeting
our customers where they are byadopting technology while
maintaining the values thatwe've always offered has been a
winning formula.
And the vision for thisorganization is to continue to
(17:27):
build relationships, enduringrelationships that frankly
transcend generations.
We hope that parents areintroducing their kids as they
become homeowners to Bell andpossibly even introducing their
kids as we as they uh their kidslook for uh jobs.
You know, the trades haveincreasingly become a great
(17:48):
place, especially with theemergence of AI, uh, for a lot
of um, you know, the youngergeneration as they look at their
options, um, they're they'reincreasingly coming to uh to
Bell.
So we see ourselves as a strongcommunity player, both in terms
of employment within this uhthe you know, the Denver metro
area, meeting our customers withand uh solving their issues and
(18:12):
uh meeting them where they needto be met uh to solve their
their challenges, and justcontinuing to deliver the strong
uh service and um building uhtrusting relationships that
endure.
So um, you know, we I think areare pretty focused on our
customer and we let ourcustomers kind of tell us what
they need.
Speaker (18:33):
I love that.
I think that's a very inspiringfor vision for the future
indeed.
So well, well, Tom, close usout.
Anything else you'd like toshare about Bell?
Speaker 1 (18:41):
You know, we um one of the things I'd like to share
is I I just want to say, youknow, uh thank you to the
customers that have worked withBell over the last hundred of
years, a hundred years.
We're only here because ourcustomers choose to call us on a
daily basis.
And um, you know, for me, thatmeans everything, right?
I got into the service businessbecause I think service and
(19:03):
serving others is, you know,truly one of life's gifts and
truly transforms not just, youknow, me as an individual, but I
think this entire organization.
And I think that, you know,given everything going on in the
world today, that it's an it'sa small way to demonstrate, you
know, how we can all um worktogether to make our current
(19:24):
environment just a better placefor everybody to be in.
And that's that's what we'regonna be focused on.
And so I just want to thank ourcustomers for trusting us um
and you know, certainly, youknow, extend my uh, you know, uh
heartfelt thanks, but also apromise that we're gonna
continue to deliver on thevalues uh that we've delivered
on in the past.
Speaker (19:44):
And I think that's a terrific message for your
customers indeed.
So, well, Tom, tell us all howto connect with you.
What's your social, what's yourwebsite, plug all that.
Speaker 1 (19:53):
Sure.
Well, we're certainly acrossall the socials, without a
doubt.
Best ways to get a hold of us,you can text us.
You can go to uhbellplumbing.com.
There's a schedule, but um ascheduling link right in the
upper right hand corner.
You can certainly give us acall.
Um, you can reach us at uh 300750 or I'm sorry, 303-757-5661.
(20:16):
And um, we're available, youknow, really to answer calls and
help customers at any point intime.
One of the things that I alsooffer to our customers, if
somebody wants a second opinionor they've heard something that
they're just not quite sure of,um, I talk with customers all
the time.
I give my cell phone outregularly.
I get calls saying, hey, I justgot this quote.
(20:36):
I'm just not sure what to do.
We talk it through, and for onereason or another, it might
make sense for them uh to take adifferent pathway.
But a lot of times, um, youknow, they that extra help uh
makes it feel like they havesomebody in the business that
can sort of help them out.
Speaker (20:51):
Wow.
Well, you certainly do liveyour values and even super
accessible being the owner andCEO of the company.
So I think that's great.
Well, Tom, thank you so muchfor sharing your story and
everything about Bell today.
This has been uh a reallywonderful conversation.
I appreciate your time.
Speaker 1 (21:05):
Thank you so much.
It's been great talking withyou.
Speaker (21:07):
And everyone, that's it for today's episode.
So thanks for tuning in, andwe'll see you next time on the
Home Services Success Storiespodcast powered by Peakzi, the
number one AI platform forgrowing your home services
business.
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