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March 6, 2025 4 mins

Ce podcast explore l'évolution du parcours d'achat à l'ère numérique, distinguant les canaux de contact en ligne et hors ligne. Il présente des concepts clés comme le multicanal, le cross-canal et l'omnicanal, illustrant différentes manières pour les clients d'interagir avec les marques. Le podcast aborde également l'importance de l'e-réputation, du community management et des stratégies marketing telles que le phygital et le marketing viral. Enfin, il définit des pratiques d'achat modernes comme le Click & Collect et le ROPO, ainsi que le modèle de market-place.

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Dateline NBC

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Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

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