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February 20, 2025 7 mins

Cet épisode présente la méthode SONCASE, une technique de vente basée sur l'analyse comportementale pour identifier les motivations d'achat des clients. Cette méthode aide à adapter la communication pour convaincre et déclencher l'achat, en se concentrant sur six aspects clés. Le podcast détaille les comportements et le vocabulaire associés à chaque mobile d'achat, tels que la sécurité, l'orgueil, la nouveauté, le confort, l'argent et la sympathie. Pour chaque mobile, il propose des exemples et des stratégies pour répondre aux besoins spécifiques du client. Enfin, il aborde l'environnement comme mobile d'achat et suggère d'appliquer ces principes à un produit spécifique en magasin.

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