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March 7, 2025 9 mins

Ce podcast explore le concept de la vente de produits considérés comme "moches" ou invendables. Il examine l'évolution du marketing face à ces produits, proposant des stratégies pour adapter le discours commercial et créer des supports de communication efficaces. Cette émission analyse les raisons pour lesquelles un produit peut être perçu comme invendable et illustre des exemples de produits "moches" ayant rencontré un succès commercial. Elle met en lumière l'importance des tendances actuelles, notamment chez les jeunes, et les besoins clients auxquels ces produits répondent, tels que l'originalité et le rapport qualité/prix. Enfin, elle aborde le traitement des objections et propose des pistes pour la communication autour de ces articles atypiques.

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