You’re mid-launch. You’re showing up, you’re sharing your offer, you’re doing all the things you see other people doing in a launch. And yet:
❤️🩹 The likes are low.
💬 The DMs are dry.
💭 The comments are so quiet it’s actually a bit embarrassing.
So obvs, the launch wobbles set in:
“Is anyone even seeing this?”
“Every time I start selling, my reach TANKS”
“Am I annoying people?”
“Should I just stop now?”
“Maybe I’ll go back to just sharing my cat on stories, then my views will go back up”
I get it. That eerie silence feels like your launch is the most boring, annoying thing to happen to the internet. But, are you ready for this?
I can’t tell you how many times I’ve had launches where engagement felt quiet - but the sales were anything but quiet.
I’ve had launches where my posts barely got any comments, but my DMs were lighting up with “I love your energy right now, you’re on fire!”, or “I love watching you show up for this launch!”
I’ve had Threads that got two likes but landed me a podcast interview.
I’ve had moments where I could have convinced myself no one was interested, and let it shrink me, but I didn’t, because I trust my launch system.
And that’s the difference.
🚨 Silence isn’t always a bad thing. 🚨There’s a BIG difference between silence that sells, and silence that signals a problem.
In today's episode, I share how to tell if your launch is quiet because people are deciding whether to buy, or if it's quiet because they've disengaged - plus 7 habits that help me keep showing up and selling, even when I want to shrink back.
FREE Luminous Launch Map: https://www.rachelemmawaring.com/freebie
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