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July 29, 2025 17 mins

If you’ve ever pushed a launch back for the 3rd (or 13th) time because it wasn’t “ready yet”… this one’s for you.

In this episode, I’m talking about something I see constantly in my DMs and inside Luminous Launching: brilliant business owners putting off selling because they’re waiting for the perfect plan, the perfect funnel, or the perfect version of their offer.

Spoiler alert: perfection is not a sales strategy.

Scrappy sales energy - aka getting your offer out before it’s 100% polished - is actually one of the most strategic things you can do.

I’m sharing:

  • Why “launching” is just selling (and how to make it way less intimidating)

  • What scrappy really means (and what it definitely doesn’t)

  • How to test, sell, and validate your ideas fast - without spiralling

  • Why your first launch should never be your fanciest

If your perfectionism is holding your sales back - consider this your pep talk to get out of your own way, and start showing up scrappy.

✨ Watch my free masterclass: The Creator Launch Method

🎯 Get £50 off the Sales Clarity Toolkit this week only.

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