10. Incongruence, Part 1: The cost of misalignment

I'm diving into one of the most overlooked but critical issues in online business: incongruence.

This is  something few people name, but almost everyone feels. When what you're saying on the outside doesn't match what you're feeling on the inside, your audience can sense it — even if they don’t know how to explain it. And it’s costing you more than you think.

Listen to hear more about:

• The three stages of incongruence that show up at every level of business — from early growth to long-term success
• Why your audience picks up on energy that doesn’t match your words — and how that creates resistance and disconnection
• How unconscious fears around worth and validation get wrapped up in your marketing — and what that does to your message
• A more grounded, whole, and sustainable way to market — one that builds trust, connection, and real momentum

This conversation is deep, and it matters. If you've ever felt like something is “off” in your business but you couldn’t name it, this might be what you've been feeling all along.

This is the first in a two-part series on incongruence, and be sure to tune in next week for Part 2.