What if the root of our healthcare crisis isn't a care problem, but an infrastructure problem?
In this episode of Lightning RX, host Kalena Taft, founder of Lightning GTM, sits down with Paulina Wierzbicka, President of SNAH Healthcare Software Management and member of the Forbes Business Council, to explore how technology and transparency are reshaping non-emergency medical care across the U.S.
From real-time GPS tracking to fully integrated care delivery, Paulina and her team at SNAH are building a platform that puts patients and caregivers first, while eliminating the fraud, waste, and fragmentation plaguing traditional systems.
🔍 What You’ll Learn:
- Why fragmentation, not a lack of innovation, is hurting patients the most
- How SNAH connects transportation, caregiving, telehealth, and pharmacy delivery
- The real cost of upcoding and how transparency curbs healthcare fraud
- Why caregiver compensation is central to system reliability
- How state contracts can unlock meaningful scale in healthcare marketplaces
- The importance of infrastructure over flashy tech “solutions”
💡 Quote of the Episode:
"What you can’t measure, you can’t trust. Build something so undeniable, the system has no choice but to evolve around it." — Paulina Wierzbicka, President at SNAH
Connect with Paulina Wierzbicka:
- 🔗 LinkedIn: linkedin.com/in/paulinawierzbicka
- 🌐 Website: snah.org:snah.org
Connect with the Show:
Subscribe on Spotify, Apple Podcasts, or your favorite platform.
If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!
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