What if managing your health felt less overwhelming and more like having a trusted sidekick by your side?
In this episode of Lightning RX, host Colette Nataf sits down with Anna Insam, founder of Kleo Health, Draper Founders Program alum, and gender-based violence survivor turned activist. Anna shares how she’s building a platform that simplifies healthcare and puts control back in the hands of women.
Kleo isn’t just another health app; it’s a personalized health companion that helps women track appointments, store records, and receive AI-powered, doctor-verified guidance on screenings, fertility, chronic conditions, and overall wellness. From gratitude check-ins to treatment timelines, Kleo centralizes the messy world of health management into one supportive hub.
Anna opens up about her journey from conducting early user research and prototyping Kleo with her physician father, to attracting her first 35 users organically through Instagram, and evolving into a scalable platform designed to secure generational health. Along the way, she discusses her approach to risk-taking, marketing with empathy, and staying resilient as a founder in the healthcare space.
What You’ll Learn:
- Why health management is overwhelming and how Kleo simplifies it
- How Anna’s lived experiences and early user interviews shaped Kleo’s design
- The three main user groups Kleo serves: women with general health needs, those with chronic conditions, and women navigating fertility and motherhood
- How Kleo blends AI with doctor-verified content for personalization and trust
- Why authenticity and empathy are essential for marketing healthcare products
- The role of community, mentorship, and resilience in early-stage entrepreneurship
- Anna’s lessons on risk, iteration, and building with execution in mind
💡 Golden Nugget:
“Execution is where most people get stuck. It’s not about just having a plan, it’s about having a helping hand to guide you through it.”
Connect with Anna Insam & Kleo Health
- 🔗 LinkedIn: Anna Insam
- 📧 Email: insamanna@gmail.com
- 🌐 Website: kleohealth.com
Connect with the Show:
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If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!
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