Ep 2: Boost retention and drive digital transformation with Tony Miller

Looking for key takeaways on why direct mail is an impactful marketing channel?

Listen in to this fascinating Mail Unleashed episode. This time, Rory Sutherland is joined by Tony Miller, former CMO at Weight Watchers (WW) and Disney. 

  

During the episode, Tony and Rory discuss: 

• Tony’s journey to the UK  

• His experience with mail marketing at EasyJet, Compare the Market and Disney 

• Two examples of direct mail from World Vision and The TV License  

• Why mail is both an effective and efficient marketing channel 

• Reasons why mail earns its place at the centre of your media mix 

 

Together, they share just how much you can change customers’ perceptions through this physical medium - whether that’s through delivering the spark needed to re-ignite existing customers or to attract new ones. 

 

00:00 Intro  

01:00 When did Tony cross the pond to the UK?  

1:45 The second coming of direct marketing 

03:04 Tony’s first example of direct mail – The World Vision gift catalogue 

05:14 From EasyJet to Disney Tony shares his career journey working with direct mail 

06:12 Tony’s second example of direct mail – The TV Licence  

07:52 Is mail less sustainable than digital?  

08:57 Outro 

 

Tony Miller is a proven business leader specialising in brand building and digital transformation. He’s experienced in driving growth and leading high-performing global teams for brands including Disney, Weight Watchers and Havas Helia.

  

As a collaborative coach and mentor, Tony has a strong track record of managing complex demands, influencing stakeholders, and delivering results at pace across industries and channels. 

Follow Tony. 

LinkedIn - https://www.linkedin.com/in/tonyjmiller/ 

 

Follow Rory. 

LinkedIn - https://www.linkedin.com/in/rorysutherland/ 

X - https://x.com/rorysutherland 

 

Watch the full episode.  

Website - https://www.marketreach.co.uk/mail-unleashed/tony-miller-marketing-leader 

YouTube - https://youtu.be/gkeysCSXJws 

Curious about the power of mail in your marketing mix? Follow us for fresh inspiration and real-world examples that show how mail delivers impressive business results. ⬇️ 

 

LinkedIn - https://www.linkedin.com/company/marketreach-from-royal-mail/  

X - https://x.com/MarketreachUK  

Facebook - https://www.facebook.com/p/Marketreach-100057126832884/  

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