Ep 5: Mix mail and digital media for best results with Seema Kumari

How can print media help get all eyes on your brand?  

Not many people understand the world of print media as well as Seema Kumari, former Senior Marketing & CRM Director at Hearst UK. She joined Rory for an in-depth chat about just how effective mail marketing can be.  

 

In this episode, they cover:  

• Seema’s experience at Hearst, working with global publications such as Cosmopolitan, Elle, Good House Keeping and Harper’s Bazaar  
• Why the notion that print is dying is a myth 
• How mail is crucial in conveying high-end products 
• Seema’s experience with programmatic mail  
• The calming effect reading something physical can have 

 

Listen to the full episode and you’ll hear why print is thriving.  

 

00:00 Intro  

1:37 Tackling the mistaken narrative that print is dying 

3:30 How did Seema create an effective programmatic direct mail channel? 

05:35 Why an omnichannel approach can make magic happen 

07:22 Seema explains why direct mail is undervalued 

08:12 Seema’s examples of effective direct mail – The White Company and Hotel Chocolat  

10:15 Rory predicts printed catalogues will make a comeback 

11:41 Outro 

 

Seema Kumari is an D2C marketing leader with 20+ years’ experience in subscriptions, ecommerce, CRM, and customer retention. She’s passionate about creating engaging, multi-channel experiences that put the customer first.  

Throughout her career she’s managed to drive business growth, loyalty, and recurring revenue through strategic digital marketing and data-led customer engagement. 

 

Follow Seema.  

LinkedIn - https://www.linkedin.com/in/seemakumari/ 

X - https://x.com/1Seemak 

Follow Rory. 

LinkedIn - https://www.linkedin.com/in/rorysutherland/ 

X - https://x.com/rorysutherland 

 

Watch the full episode. 

Website - https://www.marketreach.co.uk/mail-unleashed/Seema-Kumari-marketing-leader 

YouTube - https://youtu.be/jKk6-Ex-FZI 

 

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X - https://x.com/MarketreachUK  

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