Making the Moment
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter. Join your host Aja Bradley-Kemp, as each week she and her guests will show you how to design experiences that not only captivate audiences but also drive value for your organization. Whether you’re looking to build buzz, boost loyalty, or drive revenue, these tips will give you actionable ideas to help you design customer experiences that truly make an impact. This is for the moment makers and the culture creators. Welcome to Making the Moment.
Episodes
Making the Moment, the podcast that brings you the untold stories, unfiltered insights, and big ideas from the architects behind the moments that matter.
I'm Aja Bradley Kemp, and I've helped generate millions in revenue and billions of impressions by creating scroll-stopping moments for some of your favorite brands and celebrities.
In each episode, my guests and I will show you how to design experiences tha...
How do you build a thriving community from the ground up? On the debut episode of Making the Moment, host Aja Bradley-Kemp welcomes Melissa Carnegie from Kicks and Fros. Discover the inspiring story of how Melissa's authentic passion for natural hair and sneakers grew into a vibrant community that empowers individuals and celebrates unique style. Learn about her journey of building Kicks and Fros and the power ...
Ever wondered how Zara took Australia by storm and achieved a million-dollar launch day? Join Aja Bradley on Making the Moment as she uncovers the incredible story of Tory Archbold, the marketing powerhouse behind this retail phenomenon. Discover the surprising strategies and meticulous planning that fueled this unprecedented success and learn the insider secrets to creating a launch that truly captivates and conver...
From Weddings to World Stages: Ashley Adana on Producing Culture-Shifting Events
In this episode of Making the Moment, host Aja Bradley Kemp sits down with powerhouse producer Ashley Adana, CEO of BEC Production, whose event planning journey spans nearly 15 years—from Atlanta weddings to global conferences and cultural tentpole events like InvestFest. Ashley shares how a high school reunion lit the spark for her ca...
What happens when a logistical nightmare turns into a major sign of success? This week on Making the Moment, we dive into the chaotic early days of Sloomoo Institute with co-founder Karen Robinowitz. She shares the wild story of their launch, where a massive ticket mix-up, that could have damaged their business, set the stage for a slime-filled empire built on joy.
Karen breaks down how an unconventional concept root...
In this special solo episode of Making the Moment, host Aja Bradley-Kemp flips the mic and formally introduces herself—sharing her incredible career journey from MAC Cosmetics to founding the award-winning experiential agency, Conversate Collective.
Aja opens up about the iconic moments that shaped her path, like working on the legendary MAC Viva Glam campaign featuring Mary J. Blige and Lil Kim, launching iconic cel...
Ever wonder how the roar of a stadium translates into tangible brand love? Or what it takes to make the Super Bowl a cultural moment? This week, we’re joined by Ashley Hamilton, Director of Event Location Strategy & Planning at the NFL, and the force behind some of the biggest cultural moments in sports.
From NBA Championship parades to the Draft City Takeovers, Ashley shares how to:
- Infuse local culture into...
What happens when a single haircut sparks a movement? In this week’s episode of Making the Moment, we talk to Ava Pearl, the visionary behind Curly Culture and CurlyConLA. From a musician’s pivot to community builder, Ava shares how she launched a powerful in-person experience that celebrates natural beauty, empowers creators, and fosters genuine connection in the curly hair space.
Prepare to revolutionize your appro...
Ever wondered how the most iconic events in sports come to life? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with LaTonya Story, PR powerhouse and founder of the iconic Sports Power Brunch—one of the most sought-after events during Super Bowl week, celebrating the achievements of women in sports.
LaTonya shares how she built her career from the ground up, starting with a cold call that lande...
In the era of digital overload, how do brands earn real attention? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with Kim Aimi, a visionary leader who's orchestrated some of the biggest global activations including Post Malone performing at the Louvre. As a self-described "brand lover and problem solver”, she takes us on a journey through her career, revealing the strategy, creativi...
What does it take to turn a beauty brand into a cultural phenomenon? In our season finale, host Aja Bradley Kemp sits down with Selina Davis- experiential marketing maven and the force behind Mielle’s unforgettable brand activations and the coveted pink bag.
Selina shares her journey from talent manager to leading Mielle’s experiential strategy during its explosive growth and eventual acquisition by Procter & Gam...
An ad about jeans. A storm of global opinions. And a brand caught in the middle.
In this episode of Making the Moment, host Aja Bradley Kemp dives deep into the viral “Sydney Sweeney has great jeans” ad that dominated headlines and split the internet—with hot takes from Donald Trump, Doja Cat, and everyone in between. But was this viral moment a marketing masterstroke or a brand misstep?
Joined by a panel of seven exp...
What does it take to turn ten people in a Harlem apartment into a 10,000 plus person event and what can brands learn from it?
In this special live episode of Making the Moment, host Aja Bradley Kemp sits down with Imani Ellis, founder and CEO of CultureCon, to unpack the blueprint behind one of the most emotionally resonant creative festivals in the world.
From a vouching-based growth system to a 93% brand recall rate...
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