What happens when a logistical nightmare turns into a major sign of success? This week on Making the Moment, we dive into the chaotic early days of Sloomoo Institute with co-founder Karen Robinowitz. She shares the wild story of their launch, where a massive ticket mix-up, that could have damaged their business, set the stage for a slime-filled empire built on joy.
Karen breaks down how an unconventional concept rooted in play turned into a scalable, sticky brand with massive reach—and why families, especially kids, are responding to real joy in a way that can’t be ignore.
If you’re a brand marketer or CXO chasing loyalty, resonance, and cultural relevance, this episode is a joyful gut check on what truly moves people—and why bold ideas, delivered with heart, always rise.
In this episode, you’ll learn:
- Why emotional engagement and multi-sensory design drive deeper brand loyalty—especially with families
- The brands that build spaces where people feel seen are the ones rewriting the rules — and reaping the returns
- What the rise of tactile, immersive spaces like Sloomoo Institute means for the future of brand experiences
#MakingTheMoment #ExperientialMarketing #BrandStrategy #EmotionalROI #CXLeadership #InclusiveMarketing #SloomooInstitute #CulturalImpact #BrandLoyalty #ImmersiveExperiences #MarketingPodcast #HighProfileClients #EventPlanningSecrets #BusinessPodcast #MarketingPodcast #Events #ExperientialMarketing #Slime #BrandMarketing #BrandEvents
🎧 Subscribe & Share
If you enjoyed this episode, be sure to subscribe, rate, and share with your fellow visionaries.
💼 Work With Us
Interested in booking a guest, sponsorship, or collaboration? Contact us at mtm@conversatecollective.com.
📍 Connect with Us:
- Host: Aja Bradley Kemp
Follow on Instagram | Listen on iHeartRadio | Watch on TikTok
🎙️ Making the Moment is produced by Conversate Collective.
Popular Podcasts
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com