003: From Physiotherapist to Marketing Expert: Gabbie’s Founder's Journey

In this episode of Market Your Clinic, our Head of Content, Alicia, sits down with our very own Founder and Director, Gabbie, to dive into the story behind the growth of Market Your Clinic. She discusses the challenges of marketing in the healthcare sector, the importance of evidence-based practices, and her passion for helping clinics attract new clients. Gabbie also talks about managing multiple businesses while maintaining her clinical practice and clinic ownership, emphasising the fulfillment she finds in educating the next generation of physiotherapists and helping other amazing businesses grow. 

Links: 

https://www.instagram.com/marketyourclinic/

https://www.instagram.com/learningphysiotherapy/

https://www.marketyourclinic.com.au/

Takeaways:

• Gabbie started her entrepreneurial journey with an online education company, Learning Physiotherapy. Social media played a crucial role in the success of her first business.
• There was a significant gap in healthcare-specific marketing agencies.
• Market Your Clinic focuses on authentic, evidence-based marketing for clinics.
• Gabbie's experience as a physiotherapist informs her marketing strategies.
• The challenges she faced as clinic owners trying to attract new patients.
• Her top marketing insights for clinic owners looking to grow their business.
• Social media is crucial for showcasing company culture.
• Expanding into the wellness and beauty space.
• Client goals dictate the marketing strategy employed.
• Budget considerations are crucial in planning marketing efforts.
• Organic social media can establish authority in the community.
• Paid ads are effective for immediate patient acquisition.

If you’ve ever wondered how Market Your Clinic came to be—or need inspiration for your own business journey—this is an episode you don’t want to miss!