In this episode of the Market Your Clinic podcast, Michael Melamed shares his journey from being a physiotherapist to becoming the successful business owner of a2z Health Group. He discusses the challenges and triumphs of expanding his practice, the importance of hiring the right team, and the strategies he employs to attract new patients. Michael emphasizes the significance of planning, the right digital marketing strategies, maintaining relationships with referral sources, and fostering a positive team culture. He also reflects on his transition from practitioner to business owner and the importance of mindfulness in managing stress and clarity in decision-making.
Links:
https://www.instagram.com/a2zhealthgroup/
https://www.instagram.com/marketyourclinic/
Takeaways
- Planning ahead is crucial for business success.
- Trusting your gut feeling is important in decision-making.
- Effective marketing strategies are vital for attracting new patients.
- Maintaining relationships with doctors is key for referrals.
- Word of mouth remains a powerful marketing tool.
- Hiring the right people is essential for team culture.
- Balancing business responsibilities with patient care is challenging.
- Mindfulness practices can enhance mental clarity and stability.
- Creating a cohesive team culture across multiple locations can be tricky.
Chapters
00:00 From Physio to Business Owner: Michael's Journey
08:45 Building AATZ Health Group: Expansion and Challenges
17:20 Hiring and Managing a Diverse Team
19:05 The Importance of Gut Instinct in Hiring
21:51 Maintaining Culture Across Multiple Locations
23:37 Effective Marketing Strategies for Physiotherapy
25:42 The Role of Word of Mouth in Patient Acquisition
28:29 Streamlining Admin Processes for Lead Management
32:17 Key Drivers of Growth and Success
34:12 Balancing Business and Clinical Roles
35:30 Daily Practices for Mental Clarity
Looking to level up your marketing this year and drive more growth for your clinic? Book a free Clinic Growth Session with Gabbie here: https://calendly.com/marketyourclinic/discovery-chat
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