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July 9, 2025 37 mins

I sit down with someone who’s not just my dad—but also one of the most dominant forces in Brevard County’s service industry. He’s built three successful companies: a home inspection business, a pest control company, and now a roofing company. And he did it all without massive ad budgets.

We unpack how he built each business from the ground up, the mindset that helped him win in saturated markets, and how he’s used reputation over expensive marketing to grow his empire. If you’re a service business owner—or dreaming of becoming one—this episode is packed with hard-earned wisdom and tactical gold.

🎧 Listen in to learn:

  • How to expand strategically across service verticals
  • How to build trust in a new industry
  • What marketing looks like without blowing your budget
  • The “do a damn good job” philosophy that fuels referrals
  • What it takes to dominate a local market
  • Legacy lessons from a true Marketing Alpha

Tune in, take notes, and apply this to your own business—because this episode isn’t just inspiring, it’s a blueprint.

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Stay tuned for our next episode, and keep pushing forward with Alpha Marketing!

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