In this episode of Marketing Alpha, we sit down with Eric Bassett to explore the strategies behind building a pest control company that thrives in both customer satisfaction and operational excellence. From his beginnings in door-to-door sales to co-owning Natura Pest Control, Eric shares insights on:
- Transitioning from traditional sales to digital marketing channels
- Implementing effective team training and development programs
- Leveraging customer feedback for continuous improvement
- Balancing growth with environmental responsibility
Whether you're in the pest control industry or looking to scale your service-based business, Eric's experiences offer valuable lessons on sustainable growth and leadership.
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