Joseph William Foster (born 18 May 1935) is the co-founder of Reebok with his older brother Jeffery William Foster (Jeff). He shares the same name as his grandfather, also named Joseph William Foster. Foster's grandfather was the founder of J.W. Foster & Sons and the pioneer of the spiked running shoe. The elder Foster also developed the trainer and provided most First Division (now English Premier League) Football teams with trainers.
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