Digital Marketing for Wineries – Where Do I Start?

Welcome to the very first episode of Meet Me at Brunch. In this chat, Maddy (Head of Marketing) and Hugh (Business Development Manager) talk through the basics of digital marketing for wineries — what it actually is, why it matters, and how to get started without feeling overwhelmed.

You’ll hear about what’s working right now in the DTC wine space, what’s changed since COVID, and what wineries need to prioritise if they want to cut through the noise online. From quick wins to big-picture thinking, this episode covers a lot — and it’s all designed to be actionable straight away.
 

What we cover

• What “digital marketing” really means for wineries
• The biggest mistakes we see every day
• Why your website might be hurting your sales
• What makes a healthy add-to-cart ratio
• Simple changes you can make to see instant results
• How SMS can reduce database fatigue
• Why automations matter (and which ones you need first)
• The importance of your Google Business Profile
• Why DTC is more than just an online store — and what to do about it
   

Quick Wins for Wineries

To make things even easier, we’ve created a free resource to go with this episode:

👉 10 Quick Wins for Wineries to Boost Their Digital Marketing

 

Featured wine

David Hook Chardonnay 2023. Thanks to David and Sherry for the delicious bottle.
 

Links & Resources

• 📝 Free Resource: 10 Quick Wins for Wineries
• 📞 Want to talk through your winery’s digital strategy? Book a no-obligation chat
• 🌐 Visit us at brunchagency.com
• 📸 Follow us on Instagram
• 🔗 Connect on LinkedIn

Next Episode

Our Brunch Direct team are up next, sharing the weirdest, wildest, and most insightful wine questions consumers ask. Get ready to hear what your customers are really thinking.