What makes a winery’s social media actually work? In this episode, Kate (CMO), Maddy (Head of Marketing), and Amber (Senior Account Manager) take a closer look at what drives results on platforms like Instagram and Facebook, and what doesn’t. From common mistakes to strategic wins, they walk through what it takes to build a consistent, engaging, and on-brand presence.
It’s everything wineries need to know to start showing up better online, build stronger brand connections, and set themselves up for long-term success on social.
What we cover:
- Common mistakes wineries make (and how to avoid them)
- The power of planning — and how to create content pillars
- Quick wins for boosting engagement
- Platform-by-platform tips: Instagram, Facebook, TikTok and more
- What content the algorithm actually wants
- How to use music, video, captions, and hashtags effectively
- The role of user-generated content
- When it’s time to invest in paid social — and what to do first
🎧 Grab our free Social Media Playbook from this episode, and explore more practical resources via our Linktree.
All Links & Resources
- 💻 Grab your free Social Media Playbook here!
- 📝 Access our Free Resources here
- 📞 Want to talk through your winery’s digital strategy? Book a no-obligation chat
- 🌐 Visit us at brunchagency.com
- 📸 Follow us on Instagram
- 🔗 Connect on LinkedIn
Featured wine: Block 7 Chardonnay from Briar Ridge, Orange NSW.
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