Your customers have questions, and some of them are weird, wonderful, and delightfully insightful. In this Great Wine Chat, our Brunch Direct team (Bronte, Lachie and Adam) share the most memorable things consumers have asked them over the phone, from vintage quirks to tasting notes to asking what Lachie was wearing (yes, really). This episode dives into what today’s wine consumer really wants to know, and how direct conversations can build trust, connection and long-term loyalty.
If you’re a winery with a wine club, cellar door, or an email list, there’s something here for you.
What We Cover
- Why great wine conversations start with good listening
- The value of tasting the wine before selling it
- Why painting a picture (think: food matches and picnic scenes) helps people buy
- How direct sales campaigns work best when paired with cellar door connections
- How wine preferences shift with time and why keeping in touch matters
- What consumers want to know, from vintage to varietal to vegan-friendly
- How building relationships turns customers into loyal advocates
- The impact of cellar door experiences... good and bad
Featured Wine
Mount Avoca Estate Shiraz
Links & Resources
Links & Resources
- 📝 Free Resource: 10 Quick Wins for Wineries
- 📞 Want to talk through your winery’s digital strategy? Book a no-obligation chat
- 🌐 Visit us at brunchagency.com
- 📸 Follow us on Instagram
- 🔗 Connect on LinkedIn📞 Want to talk through your direct-to-consumer strategy? Book a chat with us
Next Episode
Laura, Kip and KB talk through the essentials of a high-converting winery website. If your site isn’t helping you sell wine, this one’s for you.
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