Wine Trends for 2025: What's Hot, What's Not

Wine trends are changing fast, and staying on top of what’s in (and what’s out) is key to staying relevant.

In this episode, John and Nick break down what’s hot right now, what styles are slipping, and what wineries should be doing to connect with today’s wine drinkers. They explore everything from shifting varietal preferences and consumer habits to the rise of DTC loyalty programs, evolving cellar door experiences, and why channel strategy matters more than ever.

It’s a fast-paced, practical chat with takeaways you can act on straight away, plus a mystery Pinot Noir to keep things interesting.

What we cover:

• The macro trend: people are drinking less, but better
• Why light-bodied reds and alternate varietals are on the rise
• Where Pet Nat and Rosé are heading (spoiler: not up)
• Smart DTC practices and why segmentation is critical
• How wineries are adapting cellar doors into tourism destinations
• The growing importance of eCommerce and user-friendly tech
• Marketing tips for attracting younger drinkers

Featured Wine: Hungerford Hill Underground Pinot Noir, 2021, Tumburumba

Links & Resources

• 🎥 Watch the video on our YouTube channel
• 📚 Grab your free copy of our top ten marketing tips here
• 📞 Want to talk through your direct-to-consumer strategy? Book a chat here
• 🌐 Visit us at brunchagency.com
• 📸 Follow us on Instagram
• 🔗 Connect on LinkedIn

Next Episode 
We’re talking about Social Media That Sells. Join Amber, Kate and Maddy to hear what’s actually working for wineries on their socials plus the biggest mistakes to avoid.

Keywords:
wine trends 2025, dtc wine, wine varietals, alternate varietals, limoncello wine, chilled red wine, pet nat, rosé trends, wine packaging, wine loyalty programs, cellar door strategy, wine marketing, brunch agency, australian wine industry