In today's podcast, we explore Alta Borghesia style as presented in the book "Alta Borghesia Style Guide - Dress Like Italian Aristocracy" by Laurenti Arnault and Ru Amiri. This comprehensive guide reveals how Italy's upper class developed a distinctive aesthetic that communicates heritage, taste, and social position through subtle sartorial choices. The typical Alta Borghesia wardrobe contains fewer than 30 garments, each of exceptional quality—with suits often requiring 80+ hours of handwork and shoes resoled rather than replaced for decades.
We'll discuss how this book deconstructs the unwritten rules of Italian old money style: why Neapolitan tailors use exactly 11mm stitches on lapels to achieve the perfect roll; why Italian aristocrats judge a man's background by observing how he pairs his belt with his shoes; and how the positioning of a pocket square at precisely 45 degrees serves as an immediate signal among the elite about whether someone truly belongs or is merely imitating.
You'll hear why proper Alta Borghesia style requires selecting the right fabric weight for each season (280g wool for spring, never heavier) and why wearing a seven-fold tie from E. Marinella demonstrates deeper cultural knowledge than displaying designer logos. The book transforms seemingly simple clothing choices into a sophisticated communication system—essential knowledge for anyone navigating Italian business and social circles, where 87% of old-money families can identify outsiders through subtle style mistakes.
As the authors note in their book: "Alta Borghesia style is the antithesis of ostentatious displays of wealth. It emphasizes quality, heritage, and subtle details only those 'in the know' would recognize, aiming to project quiet confidence and inherited taste rather than nouveau riche flashiness. The Alta Borghesia man dresses not to impress but because anything less would be a disservice to his heritage, image, and social position."
A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.
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