Modern Old Money Mastery - The VOU's Style Guide to Timeless Luxury by Laurenti Arnault and Ru Amiri
In today's podcast, we look at the essence of Modern Old Money Style for men, as curated from "Modern Old Money Mastery - The VOU's Style Guide to Timeless Luxury by Laurenti Arnault and Ru Amiri, revealing how GenZ reinvents the classic Old Money style. The book brilliantly deconstructs several modern case studies while revealing the fascinating historical foundations of true old money style. From the 21-gauge knit of a Ralph Lauren Purple Label cashmere sweater to the precise angle of a Savile Row lapel roll, every detail comes with a story that enriches our understanding of contemporary luxury.
Whether you're learning why a Zegna Trofeo wool suit moves differently from its competitors (a 15-year development secret) or discovering how to spot quality construction in vintage pieces, this guide transforms seemingly simple style rules into a riveting journey through fashion history. It's an indispensable resource for anyone who wants to understand and master the art of quiet luxury in the modern age - without falling into the traps that have caught out even the most well-resourced celebrities.
In an era of fast fashion and logomania, this book is a historical document and a practical guide to authentic style. As the authors note in their introduction: "True old money style isn't about what you wear – it's about understanding why you wear it. Every rule has a reason, every tradition a purpose. Once you grasp these fundamentals, the rest becomes effortless."
A Men's Styling Podcast Made with LOVE by The VOU's Expert Image Consultants.
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