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June 6, 2025 39 mins

#14 In this episode of Mindful Hustler, I sit down with the incredibly talented Carletta Girma, a soulful photographer whose lens is rooted in authenticity, intention, and legacy. From her first camera to becoming a sought-after brand photographer, Carletta shares how she built a business that not only reflects her creative genius, but also her values.

We explore how she turned her passion into purpose, the behind-the-scenes of building a personal brand, and what it really takes to stand out in a saturated industry without losing your soul. Whether you're dreaming of launching a creative business or want to lead with more authenticity in your brand, Carletta’s journey is full of wisdom, warmth, and creative courage.

You’ll learn:

  • How to honor your story while building a brand that’s true to you

  • The power of aligned visuals in business

  • Navigating self-doubt, perfectionism, and pivoting with purpose

  • Why soulful entrepreneurship is the future


  • You can find Carletta here:

    www.carlettagirma.com

    Instagram: @carlettathegreat

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