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March 26, 2025 55 mins

**Audio episode with pauses taken out**

Wyatt peaks with Brian Wiles, a podcast host and entrepreneur, about his shift from corporate life to entrepreneurship and his podcasting journey. They discuss common podcasting pitfalls, success metrics, emphasizing self-promotion, content creation, and cross-platform strategies. Brian shares insights on production time, monetization challenges, and using podcasts for business promotion. The conversation also covers anchor questions for interviews, starting a podcast, and balancing athletics with business, highlighting lessons from building a company.

Takeaways

  • Define success metrics for podcasts upfront.
  • Passion can drive the corporate-to-entrepreneurship transition.
  • An MBA offers finance and networking benefits.
  • Podcasting boosts thought leadership and brand visibility.
  • Engagement matters more than downloads.
  • Consistency builds audiences; cross-platform sharing boosts reach.
  • Self-promotion is key for entrepreneurs.
  • Quality editing enhances listener experience.
  • Podcasting fosters business connections.
  • Niche markets aid monetization.
  • Anchor questions streamline interviews; target audiences are essential.
  • Starting a podcast needs a unique voice and persistence.
  • Business ventures take time and money; no shortcuts exist.
  • Extra content and community-building deepen engagement.
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