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November 5, 2025 32 mins

This week on Pitch Lab, we’re cracking open a can of nostalgia with Jamie Fahrner, co-founder of Shake Up Cocktails — the fairground-inspired canned cocktail brand bringing the zest of the Midwest to life.

From barbecue stands to business plans, Jamie shares how a childhood lemonade stand moment became a booming beverage brand — and how Shake Up is now inviting its community to invest through WeFunder.

🎡 Real fruit. Real sugar. Real spirits. Real story.

🔗 Learn more at https://wearemerrickstudios.com/pitch-lab/jamie-fahrner

Taste the fair. Invest in the future.

Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Chief Creative Officer, Tom Frank, and communications specialist, Jackie Hampton. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. 

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