From Bullsh*t to a Finger Up the Bum: Joely Sanderson Gets Real About Poo

When a former ELLE and Grazia beauty director launches a wellness brand about poo, you know it’s going to be good! In this episode of PR LIKE A BOSS!, Joely Sanderson, journalist turned co-founder of WE ARE. REGULAR proves that gut health doesn’t have to be clinical, shameful or whispered about in a bathroom cubicle. It can be bold, colourful, playful… and downright liberating.

Because here’s the thing: As women, we’ve been conditioned to believe that poo is secret, unladylike, unfeminine, which is, quite frankly, absolute bullsh*t.

As Joely put it, “we literally all poo”, so why the silence? Joely is on a mission to “break poo taboos”, not with shame, but with humour, education and bold honesty. She and her co-founder Holly created their cult supplement after years of dealing with bloating and constipation (Holly since age 16).

Beyond the branding and the berry flavour, the messaging is clear:

• Talking openly about your bowel movements is crucial for health, not just convenience.
• Understanding what’s normal matters.
• And yes, sometimes a doctor will need to put a finger up your bum and there is zero shame in that. Joely said it herself: it’s part of checking issues early and protecting long-term health.

This conversation wasn’t just refreshing, it was necessary! Joely’s transition from magazine-world glamour to a gut-health startup was surprisingly organic. As she shared, she’d spent her career shaping beauty narratives, now she’s shaping wellness ones.

Why This Episode Matters…

Women deserve to talk about their bodies, all parts of them, without shame or secrecy.

Because digestive health impacts confidence, comfort, energy and overall wellbeing.

Because taboo topics lose their power the minute we stop whispering and start laughing, learning and sharing.

Joely and Holly’s mission is simple: make women’s lives easier, one honest poo chat at a time. And honestly? It’s working!

Brands & Experts Mentioned: Vichy | Weleda | La Roche-Posay | Joonbyrd | L’Occitane | Augustinus Bader | Jamie Genevieve / VIEVE | Becky Knowles | Knowles Communications | got2be

Click play to listen now.

Patz x

GIVEAWAY ALERT! My friends at Vichy are providing the chance for FIVE of my UK based listeners to win a Mineral 89 product bundle worth £95.

Follow me (@pgaleota / @prlikeaboss) and @vichylaboratoires on Instagram. Share today’s episode Reel tagging me in for a chance to enter. FIVE winners will be selected at random. Deadline: 10pm GMT Thursday 11th December 2025.

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