Jewels, Genius & Going Viral

If you’ve ever wondered how your fave celebs end up wearing that necklace or that face tool before it’s even hit your feed… then this episode is your front-row seat to brand-building magic.

On this week’s PR LIKE A BOSS!, Patz is joined by Andraya Kenton, founder of Celeste Starre, MeMe London, and the newest beauty baby on the block, Luna Roca. We talked about how she’s turned her jewellery into red carpet regulars (hi J.Lo, Gigi, Blake & co), how her latest product, the volcanic-powered Rock & Roller blew up on Forbes and TikTok and why she believes true luxury in 2025 is all about being cool, credible and convenient.

From celeb seeding strategies to why the best PR starts with product obsession, Andraya shares the real behind-the-scenes of building buzz without blowing the budget.

And yes… we played a little game called Pitch It or Pack It, where Andraya had to decide whether "Crystal-charged press-on nails for manifestation" were a beauty boom or brand bust. 👀

Listen now if you want to:

• Learn how to get your product into A-list hands (and handbags)
• Discover what really makes a product go viral
• Hear the #1 mistake even experienced founders still make
• Get inspired to finally start building your dream brand

🚨 GIVEAWAY ALERT! 🚨

My friends at Celeste Starre, MeMe London & LUNA ROCA are providing the chance for TWO UK based listeners to win a selection of jewellery and face roller bundle worth over £600. 

How to enter:

1️⃣ Follow @pgaleota / @prlikeaboss and @lunarocaoffical @celestestarre @meme.london on Instagram

2️⃣ Share today’s episode Reel and tag @pgaleota / @prlikeaboss

Two winners will be selected at random. Deadline: 10pm GMT, Thursday 16th October.

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