When you think of game-changing beauty brands, HD Brows, Nouveau Lashes and Karen Betts Professional, there’s one name behind them all: Karen Betts. In this episode of PR LIKE A BOSS! we talk about how Karen went from tattooing brows in the 90s to shaping a billion-pound industry (literally).
Karen shared the PR moment that changed everything, appearing on the Katie Piper: My Beautiful Face documentary, which opened the nation’s eyes to the power of permanent makeup. “People realised it wasn’t block brows anymore, it was delicate artistry that gave people confidence back,” she recalls.
From there, Karen became the go-to expert for life-changing treatments, working with Extreme Makeover, 10 Years Younger and even helping clients with alopecia and breast cancer reclaim confidence through her pioneering techniques.
Karen also dropped some unforgettable celebrity moments:
✨ Katie Price bringing a TV crew into her training academy (the phones didn’t stop ringing after that one).
✨ Amy Childs launching her salon with Nouveau Lashes on TOWIE.
✨ Michelle Keegan becoming the face of LVL Lashes, cementing the brand’s cult status.
What are you waiting for? Click play to listen.
🎉 GIVEAWAY ALERT! 🎉 My friends at Karen Betts Professional are giving ONE lucky UK-based listener the chance to win a bespoke permanent makeup brow treatment with one of the Karen Betts Elite Team, valued at £495+.
Follow me (@pgaleota / @prlikeaboss) on Instagram and share today’s episode Reel tagging me in for a chance to enter.
One winner will be selected at random. Deadline: 10pm GMT Thursday 30th October 2025.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.