PR Gone Wrong: The One Where Nobody Said Hello!

In this episode of PR LIKE A BOSS! I sit down with the iconic Jane Cunningham, the voice behind The British Beauty Blogger for a juicy Part II, this time to talk about her Substack post: “The Worst Launch I Ever Did See (And Why I Left After Ten Minutes)”, that sent the beauty community buzzing.

The story? A MAC Cosmetics event that started with promise and ended in awkward silence. Picture this: a sleek London venue, 13 floors up, with beautiful lighting and… absolutely no one saying hello. No greeting, no offer to take a coat, not even a coffee.

Jane tells it like it is:

“It’s like putting on an invisibility cloak. Nobody looked up, nobody spoke, it was hideous.”

Her experience sparked an honest conversation about what’s going wrong in beauty PR and how easily it can be fixed.

Together we explore:

• The rise of marketing-led PR and the loss of genuine relationship building.
• The importance of small gestures, a smile, a greeting, a moment of connection.
• Why newer teams often lack event experience.

Listen now to hear Jane’s no-filter take on the beauty PR world.

Patz x

GIVEAWAY ALERT!!! My friends at SUQQU are providing the chance for THREE of my UK based listeners to win a selection of SUQQU goodies (including the Water Tuning Gel, Signature Colour Eyes, Gel Eyeliner Pencil in brown and Velvet Fit Lipstick #105 plus a case) worth £163. 

Follow me (@pgaleota / @prlikeaboss) and @suqqu_europe on Instagram and share today’s episode Reel tagging me in for a chance to enter. Three winners will be selected at random. Deadline: 10pm GMT Thursday 13th November 2025.

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