PromoTix University: Course 101 - Class 4 - Financial Planning & Cash Flow Management for Event Businesses

This class teaches you how to build a strong financial strategy for your event business by mastering budgeting, forecasting, and cash flow management. You’ll start by identifying and planning for your startup costs—everything from licenses and insurance to equipment, marketing, and office setup—along with creating a financial cushion to cover surprises. Then you’ll learn how to forecast revenue realistically using conservative projections for ticket sales, sponsorships, private event fees, and other income streams, while also building a cost forecast to understand your break-even point and long-term profitability.

From there, the class dives deep into cash flow management, showing you how to track monthly inflows and outflows, predict tight periods, and prepare for fluctuations that naturally occur in the event industry. You’ll explore strategies like building cash reserves, negotiating payment terms, collecting deposits, securing financing, or raising capital when scaling. You’ll also learn how to use tools and accounting software to generate cash flow reports, avoid common pitfalls, and create regular cash flow statements. By the end, you’ll have a complete toolkit for keeping your business financially stable, prepared, and ready for growth.