PromoTix University: Course 101 - Class 9 - Building Your Event Team & Organizational Structure

This class teaches you how to build the right team and organizational structure to support a growing event business. You’ll learn why structure matters—how it improves communication, clarifies responsibilities, and allows your company to scale efficiently. We’ll walk through the core positions every event business needs, from leadership and operations to marketing, sales, and finance, and then explore the event-specific roles required for smooth production like talent buyers, technical directors, and vendor managers.

You’ll also learn how to create an organizational chart that clearly outlines reporting relationships and department responsibilities, even if you’re currently a one-person operation. The class covers how to write effective job descriptions, delegate tasks, and plan future hires as your company grows. By the end, you’ll have a clear understanding of how to structure your business team for maximum efficiency, professionalism, and long-term success.