QR Code Tales
Everything about QR codes and QR code marketing from QR Code KIT, the inventors of dynamic QR codes: https://qrcodekit.com
Episodes
A QR code is a moment of engagement. But how do you know if it’s working?
In this episode, Codey and Emily discuss what QR performance really means and how to go beyond the scan count to gain real insights.
They cover:
- What tracking can actually tell you (and what it can’t)
- How to use UTM tags to see what happens after the scan
- The role of timing, location, and device data in campaign decisions
- Common performance killers and how to f...
Forget stacks of paper cards and awkward email exchanges. In this episode, Codey and Emily break down how digital business cards can transform how you connect, whether you’re a freelancer, a founder, or managing 10,000 team profiles.
They cover:
- What to include (and what to skip) on your card
- How to design for mobile, clarity, and trust
- Why QR codes and shortlinks make sharing effortless
- Real use cases for both individuals and enter...
QR codes don’t have to be bland, generic, or off-brand. In this episode, Codey and Emily break down how to create QR codes that not only look great but actually work in the real world.
They cover:
- What “custom” really means, beyond colors and logos
- How to design codes that are scannable and branded
- Common printing mistakes that hurt performance
- Why branded URLs and landing pages matter just as much as design
- Practical tips for making...
QR codes are everywhere, but most people still don’t use them well. In this episode, Codey and Emily break down what makes a QR code functional, branded, and actually worth scanning.
They cover:
- Where QR codes came from (and why they’re still relevant)
- Static vs. dynamic QR codes and why one of them just doesn’t cut it
- What makes a QR code look great and work reliably
- How to track performance and connect to your analytics
- Where QR co...
QR codes aren’t magic: They’re tools.
In this kickoff episode, we break down what QR codes are and what they’re not.
Forget the gimmicks and tech hype. This is about using QR codes strategically in marketing, packaging, print, events, and beyond.
You’ll learn:
- What makes QR codes valuable (and why they’re still underused)
- The difference between static and dynamic QR codes
- The biggest mistake marketers make with QR campaigns
- Why user ...
Beyond the scan: Design, data & doing it right
In Part 2 of our deep dive into QR code marketing, we move past the basics and into the stuff that really makes or breaks a campaign.
You’ll learn:
- How to design QR codes that look great and actually scan
- What to track, how to track it, and what those numbers really mean
- The most common mistakes brands make and how to avoid them
- Why your post-scan experience matters more than you th...
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