Are you writing content people will read?

This week on the podcast, Denzil brings the warmth and wit of our Letter from the Editor newsletter straight to your ears! This episode dives into the art of creating content that truly resonates. Denzil reflects on a conversation with Matt Lundquist, the owner of Tribeca Therapy, and unpacks how writing with a bold point of view can make your work relatable and memorable.

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Episode Transcript

Denzil Ford (00:04):
Oh, hi, and welcome back to Radio Front Desk.
In this episode I'm going to betalking you through some of the
things I shared in my mostrecent newsletter.
So if you want to give it aread, go ahead, but if you'd
rather listen in, then let's getinto it.
Ever read something and think,oh, are they in my head right

(00:25):
now?
Or maybe you pause becausethose words feel so familiar, so
real, that you could have saidthem yourself.
I was talking with MattLundquist, the owner of Tribeca
Therapy, on Radio Front Deskrecently.
Our conversation got methinking.
With so much content out there,how do you create something
that people actually want toread?

(00:46):
According to Matt, it's allabout writing content that feels
genuine, the kind of contentwith a clear point of view that
makes people stop and say, oh,this hits home.
Let's think about Matt's blogfor a second.
There you'll find posts likeTell your therapist you're mad

(01:06):
at them.
It's bold, right.
It dives into something peoplehave probably thought about but
never admitted out loud.
Another one Welcome tomotherhood.
You may thrive, but you'regonna suffer too, and that's
okay.
That one balances raw honestywith a splash of reassurance

(01:33):
Scary and comforting all at once.
Those kinds of posts strike anerve because they talk about
stuff we're all feeling buthardly ever put into words.
It's not fluff, it's notdressed up jargon.
It's real, human andunapologetically honest.
When you nail this kind ofcontent the kind with a clear,
bold point of view, it doesn'tjust make your clinic a resource
.
It makes you relatable.

(01:54):
It makes people genuinelyremember you.
Think about it.
When potential patients lookyou up online, do you want them
to see you as just anotherperson selling a service, or do
you want them to also see you assomeone who gets it, someone
who understands what they'refacing on a deeper, more human
level?
My guess is it's the latter.
Now I get it.

(02:16):
Writing doesn't come naturallyto everyone.
Even Matt, who's gotten reallygood at this, works with a
writer.
This writer chats with him,pulls out his best ideas and
turns his words into blog posts.
That system works great for him, but maybe taking on writing
yourself feels like the rightmove for you.
If so, I have some tips to makethe process less overwhelming

(02:37):
and way more doable.
Here's how you can startwriting in a way that feels real
.
You can start writing in a waythat feels real, strikes a chord
and actually works.
First off.
Pay attention to what peoplecare about.
You'll find your best ideasjust by listening.
What are your clients bringingup all the time?

(03:01):
If there's a topic or themethat keeps popping up, it's
probably something more peoplecare about than you realize.
Of course, you can't sharespecific client info
Confidentiality is anon-negotiable but real life
patterns from your work caninspire you.
For example, if you're a mentalhealth therapist, you could
write about how finding theright therapist is often trial
and error and that's okay.

(03:22):
Or if you're a physicaltherapist, maybe it's admitting
that sticking to those at-homeexercises isn't so easy.
When you tackle topics thatreflect actual concerns instead
of random hypotheticals, yourwriting resonates.
And when you layer inmeaningful perspectives,
something that reflects how yousee it, you create a connection

(03:43):
that SEO tricks can't competewith.
Second, add a personal touch.
Don't shy away from sharingyour own stories.
People want to connect with you, whether it's something small
or big.
A personal anecdote makes yourwriting hit differently.
It humanizes your voice, showsthe person behind the title and,

(04:04):
honestly, it sticks.
Think about it like this whensomeone knows you get it because
you've been there, they trustyou more.
My third tip is to keep yourideas organized.
I love breaking down my ideasinto categories or buckets.
It just makes everything feelmore structured for you and the

(04:25):
reader.
For example, you could havebuckets like mental load,
burnout or taboo health topics.
Organizing this way keeps yourcontent focused and cohesive.
Plus, it makes planning so mucheasier because you're not
scrambling to pull ideas fromeverywhere.
My fourth tip don't fear alittle controversy.

(04:47):
This might be the hardest tipto follow, but it's worth it.
Don't avoid a topic justbecause it might ruffle a few
feathers.
I'm not saying every post needsto be a mic drop moment, but
sometimes writing aboutsomething you've been hesitant
to tackle actually leads to yourbest content.
Why?

(05:07):
Because if it's been on yourmind, odds are it's been on
someone else's too.
For example, matt once wrote apost about the suffering that
comes with motherhood.
It was a hard-to-talk-abouttopic, but that's exactly what
made it resonate.
People connected with itbecause it wasn't sugar-coated
and it wasn't something everyonewas saying out loud.

(05:29):
If you've got a topic you'vebeen chewing on, go for it.
The engagement may surprise youand finally write like you're
talking to a friend.
Here's a golden rule to keepthings simple and real.
Write the way you'd talk tosomeone over coffee or, in my
case, matcha.
Start with somethingconversational like here's a

(05:50):
trend I've been noticing lately,or something my clients keep
mentioning, is that kind ofintro pulls readers in and makes
them feel like you're talkingdirectly to them.
And remember, no matter whatyou're writing, whether it's a
website bio, a blog post or evenan Instagram caption it's your
chance to show who you are andhow you can help.

(06:12):
Every word matters, but theydon't have to be perfect.
If you've got an out there ideayou've been wanting to try, or
you've leaned into your voiceand seen big results, I'd love
to hear about it.
Maybe something here sparked anidea for you.
If so, run with it and let meknow how it goes.
Thanks for hanging out with mythoughts.

(06:32):
Keep it real, keep it simpleand don't overthink it.
You've got this.