What if there’s no “right” way? 7 marketing stories from clinics doing it their way

What actually works when it comes to marketing?

In this episode, Denzil revisits a question that kept surfacing in her early interviews with clinic owners: What actually works when it comes to marketing?

After hearing a different answer every time, she did what any curious editor would do: she wrote it all down. Here, she reflects on her takeaways from the article, the advice she took from her guests, and the growing realization that marketing isn’t a plug-and-play formula. You’ll hear about:

• Why marketing isn’t one-size-fits-all (and why that’s a good thing)
• Real strategies that worked for real clinics 
• What it means to be findable, trustworthy, and truly connected to your community
  
  

If you’re feeling lost in all the marketing advice, this episode might help inspire a plan that actually works for you.

You can read Denzil’s full article here.

And as always, reach out to [e-mail] with your thoughts and stories. And if you enjoy episodes like this, subscribe for more reflections from Denzil.

Episode Transcript

SPEAKER_00 (00:05):
Hey, it's Denzel here.
Okay, story time.
Once upon a time, in our firstfew episodes of Radio Front
Desk, I was still learning howto be a host.
I didn't totally know what I wasdoing, but what I did know was
this.
I was talking to some incrediblybrilliant clinic owners who know
what it takes to run asuccessful business.

(00:27):
And somewhere around episodefive, I started noticing
something interesting.
Whenever I asked people aboutmarketing and what actually
worked for their clinic, I got adifferent answer every time.
And that made me think, I needto unpack this.
So I wrote an article about it.
It took me months to write, andnot because I didn't want to

(00:49):
write it, I actually couldn'tstop thinking about it, but
because I felt so important toget right.
And so after some planning anddrafting and starting and
stopping all over again, I didit.
This article is about marketingstrategies for health and
wellness clinics, and it'sstitched together from a
collection of things that Inoted during those interviews on
Radio Front Us.

(01:10):
And you know what?
I'm really proud of it.
Because it reinforced for methat marketing isn't formulaic.
It's more like an art of slowlyfiguring out how to really reach
people, and there's no singleway to do it right.
Take Dr.
Kellen in New York City.
His clinics didn't grow becauseof a fancy ad campaign.

(01:31):
They grew because he paired hisexcellent care with him
personally showing up atmarathons, basketball courts,
and community workouts.
Turns out that his peopleweren't scrolling through social
media at 10 p.m.
They were already out in theworld, and he just had to go
meet them there.
Or Dr.
David Bruton in Colorado, whospent$20,000 on radio ads and

(01:53):
got no patients from it.
But when he asked his happiestpatients to share their recovery
stories in Google reviews, hisschedule began to consistently
fill out.
Dr.
David was an athlete himself,and those reviews allowed others
to see the trust and expertisethat he had with his patients.
Then there's Emily and Gonshe atAphrodite Fertility in San

(02:16):
Diego.
They knew that their targetdemographic of to be mothers
were researching everything theycould online.
So they invested in thoughtfulSEO and sharpened their website
messaging to match what patientswere actually searching for.
Strength, clarity, andreassurance on their fertility
journeys.
No jargon or buzzwords, justreal words that connect with

(02:38):
their people.
And I can't stop thinking aboutMatt from Tybeka Therapy in New
York City, who built a thrivingpractice by writing deeply human
blog posts.
They were long formed with noads or big promotions.
He just shared the truth and itresonated with people.
So as you can probably see,there's no one right answer to

(02:59):
the question of how do I domarketing well?
Writing this article reminded methat what you should do doesn't
really exist.
Because it really depends onwhat makes you you.
It's about how people find youand decide to actually trust
you.
It's about how they begin toimagine being cared for before
they even walk through yourdoor.

(03:20):
So if you're feeling overwhelmedby all the shoulds, maybe take a
breath and ask yourself, whatkind of clinic are we?
What kind of patients are wehoping to serve?
And what kind of marketing wouldfeel natural for us?
And then go from there.
If you want to see more of thereal stories behind these
strategies, check out the linkto my article in the show notes.

(03:42):
This article reflects just ahandful of conversations, and so
I'd love to hear what yourexperience has been.
Send me an email atfrontdeskketching.app.
I really actually want to hearfrom you.
I can't wait.
So until next time, you've gotthis.