The Real Estate Evolution: Insights from a New York Veteran - EP 38

In this episode of Realizations, host Andrea Gordon sits down with Rebecca Knaster, a seasoned real estate professional from New York City. With 28 years of experience, Rebecca shares insights into the unique challenges of practicing real estate in NYC, including the absence of an MLS and the rise of platforms like StreetEasy. They dive deep into the complexities of commission structures, the shifting landscape of real estate marketing, and the struggles that come with being a top agent in a competitive market. Listen in for a candid conversation about the reality of the industry, what it takes to succeed, and why integrity and hard work still rule the game.

🎙 Hosted by: Andrea Gordon

👤 Guest: Rebecca Knaster – Real Estate Agent at Compass

Rebecca Knaster is a Licensed Associate Real Estate Broker at Compass in NYC, with over 25 years in the industry. She consistently ranks among the top 1% of producers, earning Chairman's Elite status. Rebecca has worked with prestigious firms like The Corcoran Group, William Raveis, and Douglas Elliman, achieving multimillion-dollar sales and recognition as a top producer. Specializing in co-op and condo sales, she is known for her expertise in co-op board approvals, market positioning, and strategic sales. 

💡 What You’ll Learn:

✔️ The challenges of selling real estate without an MLS in New York City

✔️ How StreetEasy has changed the real estate marketing landscape and created new complications

✔️ The impact of commission-based models on the real estate industry

✔️ The evolving role of technology in real estate sales and marketing

✔️ Rebecca’s personal journey into real estate after a career in fashion and advertising

✔️ The truth behind the high attrition rates in real estate and why many agents fail

✔️ The importance of working hard, staying consistent, and maintaining integrity in real estate

✔️ How to build a sustainable real estate career with referrals and repeat business

✔️ The differences in real estate practices between New York and California

✔️ Why young agents need to understand the work behind the "glamour" of real estate

✔️ Insights into how New York real estate transactions work, especially in co-ops and condos

✔️ Rebecca’s thoughts on Compass, its culture, and how it supports its agents

🎬 Watch now for a behind-the-scenes look at the real estate industry in New York City, including the unique hurdles and triumphs that come with being a long-time agent in one of the most competitive markets in the world.

📇 Connect with Rebecca Knaster

🌎 Website → https://www.compass.com/agents/rebecca-knaster/

📘 Facebook → https://www.facebook.com/RebeccaKnasterNYC/

📷 Instagram → https://www.instagram.com/rebecca.knaster/

🔗 LinkedIn → https://www.linkedin.com/in/rebecca-knaster-ba929a239/

🎙 Follow Andrea Gordon

🌎 Website → https://andreagordon.com/

📘 Facebook → https://www.facebook.com/AndreaGordonRealEstate/

📷 Instagram → https://www.instagram.com/andreagordonrealestate/

🔗 LinkedIn → https://www.linkedin.com/in/andreagordonrealestate/

💎 Produced by Icons of Real Estate