You know that email that uses your name… but still feels like it was blasted to 10,000 people? That’s personalization gone wrong.
In this episode, Edmund Manasan pulls apart one of the most misused — and misunderstood — buzzwords in branding today: Personalization at scale.
Because true personalization isn’t just inserting someone’s name into a field. It’s context. Timing. Tone. Empathy. And at its best? It makes a brand feel like it knows you — not just your data.
At ASTIGS, we use AI to support personalization — never to replace it. We call it Creative-as-a-Service with Conscience.
Produced by ASTIGS Design Inc. – Creative-as-a-Service
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