Joseph Ortiz, President & COO, Farmer Boys

🧠 RESTAURANT INDUSTRY NERD ALERT 🚨

My absolute favorite kind of guest - a self-described restaurant industry nerd. Today on 🍔Restaurant 🤖Tech 📈Trends we’re talking with Joseph Ortiz, President & COO at Farmer Boys, the Southern California-based fast casual chain known for farm-fresh burgers and all-day breakfast. YUM. 🌅🍔🥓

📺WATCH AND LEARN📺

👉 How Farmer Boys cut its drive-thru times by 3 minutes without chasing flashy new gadgets and how better use of data and operational focus made it happen

👉 Lessons learned revamping loyalty: from heavy discounting (👀 free burger abuse) to smarter guest engagement with PAR Punchh and consultants helping to drive real retention gains

👉 Where Farmer Boys is placing early AI bets (including feedback analysis with Chatmeter, future labor scheduling with UKG) and where they’re holding back (drive-thru voice ordering… not yet)

➕ PLUS: Joseph shares which underrated piece of tech he swears by, what Farmer Boys’ next big growth markets are (hint: 🌵 Arizona now, Utah/Colorado/Texas ahead), and his go-to menu item that made me hungry just hearing it. We need a Farmer Boys in Seattle!

Thank you Joseph for the candid conversation and for sharing a peek behind the curtain at how Farmer Boys is modernizing while staying true to its roots. 🚀