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June 24, 2025 • 14 mins

When we think of 💪strength💪in the restaurant tech world, Costa Vida, Fresh Mexican Grill President Wade Allen comes to mind! Dedicated to innovation and leading by example, Wade is propelling this fast-casual fresh-mex leader to new heights. Our co-founder Justin Foster sat down with him to catch up on the latest. 📺Watch and learn:📺👉 How Wade made the leap from senior restaurant tech exec to President of one of the coolest fast casual restaurant brands - and where he's beefing up his skills to ride the wave moving forward👉 How Wade sees the 1st party ordering vs. 3rd party delivery landscape shaping up over the coming years. Controversial? Could be!👉 Wade's hot take on whether it's better to take a best-of-breed approach to tech vendor mgmt vs. looking for all-in-one platforms (hint: it's a little different than how Troy Hooper sees it... will be interesting to watch this play out over the next couple of years!)👉 Which tech suppliers are crushing it at Costa Vida (nice shout outs to Olo, Braze, Sparkfly, Paylocity, and Toast!)👉 The ONE technology every emerging restaurant brand should be experimenting with right now. Hint? 🤖🤖🤖

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