AI + EQ + GTM: The New Growth Equation for B2B Leaders

"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a sneak peek at today’s episode.

Hi there, I’m Kerry Curran—Revenue Growth Consultant, Industry Analyst, and host of Revenue Boost, A Marketing Podcast. In every episode, I sit down with top experts to bring you actionable strategies that deliver real results. So if you're serious about business growth, find us in your favorite podcast directory, hit subscribe, and start outpacing your competition today.

In this episode, titled AI + EQ + GTM: The New Growth Equation for B2B Leaders, I sit down with keynote speaker, author, and enablement powerhouse Roderick Jefferson to unpack the modern formula for revenue growth: AI + EQ + GTM.

We explore why traditional sales enablement isn’t enough in today’s landscape—and how real go-to-market success requires alignment across marketing, sales, and customer success, powered by emotional intelligence and smart technology integration.

Whether you're a CRO, CMO, or GTM leader looking to scale smarter, this episode is packed with real-world insights and actionable strategies to align your teams and drive sustainable growth.

Stick around until the end, where Roderick shares expert tips for building your own AI-powered revenue engine.

If you’re serious about long-term growth, it’s time to get serious about AI, EQ, and GTM. Let’s go.

Kerry Curran, RBMA (00:01)
Welcome, Roderick. Please introduce yourself and share your background and expertise.

Roderick Jefferson (00:06)
Hey, Kerry. First of all, thanks so much for having me on. I’m really excited—I’ve been looking forward to this one all day. So thanks again. I’m Roderick Jefferson, CEO of Roderick Jefferson & Associates. We’re a fractional enablement company, and we focus on helping small to mid-sized businesses—typically in the $10M to $100M range—that need help with onboarding, ongoing education, and coaching.

I’m also a keynote speaker and an author. I actually started my career in sales at AT&T years ago. I was a BDR, did well, got promoted to AE, made President’s Club a couple of times. Then I was offered a sales leadership role—and I turned it down. I know they thought I was crazy, but there were two reasons: first, I realized I loved the process of selling more than just closing big deals. And second, oddly enough, I wasn’t coin-operated. I did it because I loved it—it gave me a chance to interact with people and have conversations like this one.

Kerry Curran, RBMA (01:16)
I love that—and I love your background. As Roderick mentioned, he does a lot of keynote speaking, and that’s actually where I met him. He was a keynote speaker at B2BMX West in Scottsdale last month. I also have one of your books here that I’ve been diving into. I can’t believe how fast this year is flying—it’s already the first day of spring!

Roderick Jefferson (01:33)
Thank you so much. Wow, that was just last month? It feels like last week. Where is the time going?

Kerry Curran, RBMA (01:45)
I appreciate your experience for so many reasons. One is that—like we talked about before the show—my dad was in sales at AT&T for over 20 years. It paid for my entire educat