"Marketers are being told to do more with less, so they retreat to what’s safe and attributable Google, Meta, the tried and true. But attribution doesn’t equal impact. If you’re only investing in channels that show direct ROI, you’re ignoring the way today’s buyers actually behave. You’re not capturing demand, you’re just reporting on what’s easy to track. And that mindset is limiting growth.” Megan Conahan, EVP at Direct Agents
Why clinging to traditional platforms is costing you growth — and how to reach today’s real decision-makers.
Gen Z uses TikTok to search. B2B buyers are browsing Reddit. And marketers are still optimizing for Google.
In this episode of Revenue Boost: A Marketing Podcast titled, Beyond Google & Meta: The Future of Search, Media, and Customer Behavior, Kerry Curran sits down with Megan Conahan, EVP at Direct Agents, to expose the growing disconnect between outdated channel strategies and evolving consumer behavior.
From the death of traditional search to the rise of gamified commerce and the role of agencies in decoding the chaos, this conversation is a must-listen for marketing leaders trying to do more with less, and still drive growth.
You’ll learn:
Why attribution obsession is killing innovation
How to rethink demand capture beyond Google and Meta
What platforms like Reddit, TikTok, and Roblox mean for your future strategy
How media mix modeling can unlock your next level of ROI
The agency advantage in a fragmented, fast-moving media world
If you’re ready to evolve your marketing before your audience moves on without you — this is your episode.🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth?
You’re not alone. That’s why Revenue Boost: A Marketing Podcast brings
you expert insights, actionable strategies, and real-world success
stories to help you scale faster. 🚀
🔥 If you’re serious about growth, hit follow, subscribe, and drop a
⭐⭐⭐⭐⭐ rating—it helps us keep the game-changing content coming!
New episodes drop regularly—don’t miss out! 🎧
Follow us on Apple
Follow us on Spotify
Watch on YouTube
Read Revenue Boost: A Marketing Podcast transcripts.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing
Advisors, go to www.revenuebasedmarketing.com and be sure to follow us
on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing
Advisors Profile.
RBMA specializes in business transformation to drive revenue growth. We
lead companies move from an ABM strategy to a company wide Go-to-Market
program that sets you up for sustainable, year-over-year revenue
growth.
If you're in the market for a Fractional Chief Marketing Officer or
Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is
also available for speaking, panel moderation, and other professional
presentation services. For services and contact information check out
the RBMA: Revenue Based Marketing Advisors website here.