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July 15, 2025 37 mins

We dig into: 

How customer-centric storytelling earns attention and trust 

Why diversity and inclusion are revenue strategies, not just values 

How to build visibility for underrepresented voices (including your own) 

Ways to shift from promoting product features to elevating your audience’s identity and success 

Melissa also shares how she’s helping female executives move from operating quietly to showing up powerfully and why that visibility benefits not just the individual, but the brand. 

If you're ready to make your brand more relevant, more human, and more effective—this one’s for you.

Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.

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Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

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Keep the momentum rolling

Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team)

Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets

Follow RBMA for frameworks that turn ABM into a company-wide GTM engine

Need a revenue catalyst?
RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth.

Fractional GTM & CRO leadership

Keynotes, panels, and podcast guesting

Hands-on workshops that turn strategy into pipeline

Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.

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