"If people show up to a meeting and they’re just on their laptop the whole time, they probably don’t need to be in that meeting. Let’s call it out and give them permission to opt out.” Matt Heinz
In this episode of Revenue Boost: A Marketing Podcast, titled, Operationalizing GTM for Revenue: Cut the Drag, Scale the Impact, Kerry Curran is joined by Marketing Industry Expert Matt Heinz, President and Founder of Heinz Marketing, to explore how marketing leaders can unlock scalable revenue growth by eliminating internal inefficiencies and aligning their go-to-market (GTM) operations.
Matt breaks down the concept of ""collaboration drag"", one of the biggest threats to marketing agility and offers a proven maturity model to help CMOs and revenue teams identify friction, align cross-functional efforts, and improve execution speed without sacrificing quality.
We cover why this issue has risen to the top of Gartner’s CMO priorities list, how AI agents are becoming part of the org chart, and what operational discipline looks like when you’re serious about pipeline performance.
Whether you’re rethinking GTM strategy, introducing AI into your workflows, or simply tired of too many meetings, this episode delivers frameworks and clarity you can act on today. 🎙️ Thanks for tuning in! Struggling with flat or slowing revenue growth?
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Read Revenue Boost: A Marketing Podcast transcripts.
To learn more about Kerry Curran and the RBMA: Revenue Based Marketing
Advisors, go to www.revenuebasedmarketing.com and be sure to follow us
on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing
Advisors Profile.
RBMA specializes in business transformation to drive revenue growth. We
lead companies move from an ABM strategy to a company wide Go-to-Market
program that sets you up for sustainable, year-over-year revenue
growth.
If you're in the market for a Fractional Chief Marketing Officer or
Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is
also available for speaking, panel moderation, and other professional
presentation services. For services and contact information check out
the RBMA: Revenue Based Marketing Advisors website here.