“It’s never been harder to be a CMO—and never more important to get it right.”
Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver revenue, and evolve strategy—without burning out.
If that sounds familiar, this episode is your blueprint for navigating the storm.
In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with Kathleen Booth, SVP of Marketing & Growth at Pavilion, to unpack what the most resilient, high-performing marketing leaders are doing differently right now—and why peer collaboration is the competitive advantage most execs overlook.
✅ Why CMOs must stop trying to “do more with less” alone
✅ The 3 GTM capabilities every modern marketing leader must build:
• Profitable, efficient growth
• AI-augmented GTM execution
• Executive resilience and personal transformation
✅ How cross-functional collaboration beats siloed expertise—every time
✅ What Pavilion’s GTM25 Summit is revealing about the next generation of go-to-market leadership
Stay to the end where Kathleen shares the #1 strategic muscle every CMO must build this year—and how to develop it before your next board meeting.
If you get value from this episode, hit follow, drop a rating, and share it with a marketing or sales leader who needs to hear it. Let’s scale smart.
Flat or slowing revenue? Let’s fix that—fast.
Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine.
🎧 Follow on Apple, Spotify, YouTube
⭐ Rate 5 stars if these insights move your metrics
📅 Fresh episodes drop often—don’t miss a pipeline-popping idea
👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com